Repeat customers and large basket sizes are every retailer’s dream. However, the retail tactics of yesteryear don’t seem to resonate with the new generation of shoppers. Modern priorities and lifestyles have reimagined the world of commerce (shout-out to BOPIS) and have forced retailers to revisit the basics of who and where their customers are and how to hold onto them.

During this virtual event, Retail Brew will work to examine the importance of understanding different shopper demographics and their unique DNA. Our sponsor, Bolt, will kick off the event by discussing findings from their recent report on shopper personas and the role a seamless checkout experience plays in the shopper journey. Our editorial team will then sit down with JOAN Creative’s Senior Cultural Strategist, Jenny Chang, and Albertsons Media Collective’s Head of Business Strategy & Marketing Science, Claire Wyatt, to unpack techniques and tactics to reach, engage, and keep your target shopper coming back for more.