Summer of Gen Z

June 15, 2022 | 5:45–7:30 pm ET

The Mezzanine | 55 Broadway, New York, NY 10006

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About the Event

What Gen Z wants, Gen Z gets. This new generation of spenders is making their preferences and values known, and no retailer can ignore the power they increasingly wield. Whether it’s what they’re eating, drinking, or TikToking, retailers need to figure out how to keep up. Because any brand can make a statement—but not all brands know how to nail the message.

In The Checkout: Summer of Gen Z Forum, sponsored by Amazon Ads, we’re sitting down with Danielle Brown, the VP of marketing for cookies and crackers at Campbell Snacks to explore Gen Z’s evolving palate and identity. What are the most pressing questions around their (cookie) choices? And how is catering to Gen Z impacting the future of food and retail? In addition, we’ll be speaking with Claire Tassin, retail and e-commerce analyst at Morning Consult, to unpack Gen Z purchasing habits. But the snacks don’t end there. We’ll also be joined by Srishti Gupta, Director of Media Measurement for Amazon Ads for a conversation with Jessica Spaulding, CMO of PepsiCo Foods Canada.

For any director-level or above retail professionals eager to better understand how to connect with and keep up with the youths, this event is for you. Plus, we’re serving up in-person connections with snacks, Brew-style.

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Speakers

Danielle Brown

Vice President Marketing - Cookies & Crackers

Campbell Snacks

Erin Cabrey

Reporter

Retail Brew

Claire Tassin

Retail & E-Commerce Analyst

Morning Consult

Glenda Toma

Editor

Retail Brew

Srishti Gupta

Director, Media Measurement

Amazon Ads

Jessica Spaulding

CMO

PepsiCo Foods Canada

Jacob Donnelly

General Manager, B2B

Morning Brew

Agenda

5:45 pm

Guest Arrival & Networking Reception


6:30 pm

Campbell Snacks in Conversation

  • Danielle Brown, Vice President Marketing - Cookies and Crackers, Campbell Snacks
  • Erin Cabrey, Reporter, Retail Brew


7:00 pm

Sponsor Content Segment presented by Amazon Ads

  • Srishti Gupta, Director, Media Measurement, Amazon Ads
  • Jess Spaulding, CMO, PepsiCo Foods Canada
  • Jacob Donnelly, General Manager, B2B, Morning Brew

7:15 pm

Morning Consult in Conversation

  • Claire Tassin, Retail & E-Commerce Analyst, Morning Consult
  • Glenda Toma, Editor, Retail Brew

Our goal = your gain

The Checkout’s Summer of Gen Z Forum is designed to better inform your own retail strategy and business decisions. Key questions we’ll be asking:

  • What are Gen Z’s preferences and priorities, and how has that changed?
  • How do you effectively engage with social issues that align with Gen Z values?
  • How do you appeal to Gen Z, in person and online?
  • What have retailers learned about connecting with millennials that they’re taking with them as they cater to Gen Z?

Sounds cool, but who's going?

Are you a retail professional, director-level or above, located in NYC? Are you responsible for spend within your organization? Looking to network and connect with peers in the senior ranks of retail? We can’t wait to meet you—register below and join us on Wednesday, June 15!

This event has limited capacity and is designed for director-level and above retail professionals.

Covid-19 Guidelines

The safety of our guests and partners is a priority for Morning Brew. As such, all event participants will be required to show proof of Covid-19 vaccination prior to entering. In addition, masks will be encouraged while not actively eating or drinking.

By registering to attend, you agree that you are fully vaccinated and will follow health and safety protocols. You agree that you will not attend if you have experienced any COVID-19 symptoms within 72 hours, and that you have not been exposed to someone with COVID-19 up to ten days prior. You understand the risks involved in attending and acknowledge that you are participating of your own free will, and that Morning Brew holds no liability for your participation. We thank you in advance for making this a safe and enjoyable experience for all.

For entry into the event, all guests must bring photo ID and proof of vaccination in any of the following forms: your vaccination card, an electronic copy or photo of your vaccination card, an accepted app, such as CLEAR or Excelsior Pass.

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About The Checkout

Retail Brew’s newsletter covers everything retail professionals need to know about everything their customers buy. The Checkout, an event series powered by Retail Brew, will convene leading experts and practitioners to contemplate the biggest trends shaping modern retail experiences in real time and the lasting impacts today’s news will have on retail’s future. This is a monthly series.