Here comes the Sun Belt
To:Brew Readers
Retail Brew // Morning Brew // Update
The Sun Belt is a retail hotspot.
April 18, 2024

Retail Brew

Passage by 1Password

Hello there, it’s Thursday. An international investigation found that about 230 cases of Schweppes’s sugar- and caffeine-free ginger ale made by PepsiCo were actually full of sugar and are now being recalled, the FDA announced. Don’t say we didn’t warn ya.

In today’s edition:

—Katishi Maake, Alex Vuocolo, Jeena Sharma

STORES

Sunny side up

Aldi storefront Jhvephoto/Getty Images

The pandemic showed many that life in the big city might not be all it’s cracked up to be.

Perhaps as a result, the Sun Belt over the last four years has seen population growth that’s bringing new opportunities for retailers.

As of 2022, 12 of the 15 fastest growing cities were in the Sun Belt, loosely defined as the Southeastern and Southwestern United States. From April 2020 through July of last year, the South’s population grew by 3.9 million people, according to Census data, with cities in Florida, Georgia, and Texas seeing some of the largest population spikes.

What has followed is massive growth in demand for retail real estate with 13% less space available in Sun Belt states compared to the national average, according to JLL. The top eight markets with the highest population growth between mid-2022 and mid-2023 were all located in the Sun Belt.

“The numbers that we open up have to be successful, so we’re going to place our efforts where we have the highest chance of success,” Naveen Jaggi, JLL’s president of retail advisory services. “[The] highest chance of success is seasonal weather, which is outdoor, livable, and livable for nine, 10 months of the year. And the Sun Belt area does that.”

Keep reading here.—KM

   

PRESENTED BY PASSAGE BY 1PASSWORD

The unexpected dealmaker or breaker

Passage by 1Password

Get this: One in four online shoppers are willing to abandon a cart of $100+ if they have to reset their password to check out. One in four! We’re no mathematicians, but that can’t be good.

Luckily, there’s a solution to decrease that shopping cart abandonment and increase conversion rates. Enter Passage by 1Password. Passkeys eliminate friction in the buyer journey caused by traditional passwords.

That’s right—authentication could actually be your secret sauce to driving revenue. Passkeys can reduce your reliance on expensive, SMS-based multi-factor authentication and minimize support costs associated with password resets.

Stop by Passage’s live webinar to learn how passkeys can accelerate growth for your business, strengthen security, and boost user satisfaction.

Block your calendar for April 24 and get ready to save time and $$$. Register here.

E-COMMERCE

Bragging rights

Andy Jassy Thos Robinson/Getty Images

Coming from one of the biggest companies in the world, perhaps it’s not surprising that Amazon CEO Andy Jassy’s annual letter to shareholders reads like a victory speech. It spotlights how the e-commerce giant is not only getting faster, but cheaper, too: “As we look toward 2024 (and beyond), we’re not done lowering our cost to serve,” he wrote. “We’ve challenged every closely held belief in our fulfillment network, and reevaluated every part of it, and found several areas where we believe we can lower costs even further while also delivering faster for customers.”

  • The CEO also highlighted how Amazon continued to invest in speedier deliveries with “regionalization.”
  • Jassy spent the back half of the letter talking about the future: “Sometimes, people ask us, ‘What’s your next pillar? You have Marketplace, Prime, and AWS, what’s next?’...If you asked me today, I’d lead with Generative AI.”

Keep reading here.—AV

   

OPERATIONS

Cha-ching

The Saks Shops at Greenwich Saks Fifth Avenue

Coming in hot: Saks.com has landed “up to $60 million in incremental liquidity” from a lender syndicate led by Pathlight Capital and Bank of America that enables the retailer to maintain “low debt levels,” a spokesperson told WWD.

“The additional capital enhances our financial position as we continue to navigate the challenging macro-environment,” the spokesperson said.

Saks increased its term loan with Pathlight to $215 million. The retailer may also be able to access $20 million more in the future.

The department store appears to have struggled with liquidity recently; last fall, many vendors accused Saks of not paying them, and some brands stopped shipping products to the retailer.

Keep reading here.—JS

   

TOGETHER WITH WALMART MARKETPLACE

Walmart Marketplace

There’s no better time to grow. Reach millions of customers by selling on Walmart.com. Walmart Marketplace’s audience of 120m+ gives your biz access to nationwide distribution. Ready to get started? New sellers save up to 50% on referral and fulfillment fees at sign-up.

SWAPPING SKUS

Today’s top retail reads.

End of an era: Why Amazon is licensing its “just walk out” tech to other retailers. (Bloomberg)

Mind the gap: Consumers value things like sustainability and fair wages, but there’s a clear gap between their values and how they shop. (Vogue Business)

Top secret: In other Amazon news, a WSJ report looks into the retailer’s undercover operation to learn the ways of other big retailers. (the Wall Street Journal)

Passkey to success: Resetting your password is a pain. The same goes for your customers during checkout. Learn how passkeys can decrease shopping cart abandonment and drive revenue in Passage by 1Password’s upcoming webinar.*

*A message from our sponsor.

JOBS

Forget generic job searches. CollabWORK leverages the power of community to connect you with relevant opportunities in Slack channels, Discord servers, and newsletters like Retail Brew. Land your dream job through the power of your network with CollabWORK.

NUMBERS GAME

The numbers you need to know.

Who doesn’t love a great deal? We can now be certain at least most Americans do.

Although fast fashion retailer Temu has only been around for a little over a year here in the US, the latest research from YouGov found that close to 90% of Americans have at least heard of it.

  • The report, which polled 700 adults in the US, also found that women (95%) were more likely than men (80%) to have heard of the retailer.
  • When asked how they heard about it in the first place, 52% of respondents credited Temu’s advertising, which comes as little surprise as the e-comm retailer reportedly spent ~$21 million on three Super Bowl ads and more than $15 million in coupons and giveaways.

But seeing and admiring are different things than actually shopping on the platform. About 3 in 5 consumers (56%) said they’d heard of Temu but never purchased a product from the brand.

  • Of those who had actually bought something, 24% said they would likely shop on the platform again, while 15% said they weren’t likely to do so.

But given just how rapidly the brand has grown just in terms of awareness, we suspect these numbers are likely to look quite different in a few years.

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