It’s no secret that menswear has been having a moment or two over the past few years. The menswear industry was valued at $575.1 billion in 2023, according to Market Research Future and is projected to continue to grow.
Naturally, many retailers, including Macy's, want a bigger piece of that action. The mega retailer that already has multiple mens’ private brands in its portfolio, such as Sun + Stone and Club Room, is now introducing Mode of One, a modern streetwear brand for men.
With a variety of styles, the products launched this week are priced between $24.50 and $159.5 and available for purchase starting in October. The goal of the brand is but one: to “modernize” its assortment and meet the consumer’s desire for “stylish, affordable” clothing.
“We have a very strong position in our men’s fragrance business, and when you start to look into our apparel business, we weren’t really servicing our customer the way he wanted to be serviced,” Macy’s general business manager of apparel, Sam Archibald, told Retail Brew.
But Mode of One, although central to Macy’s strategy to strengthen its menswear business, is certainly not the only part.
Keep reading here.—JS
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