Food & Bev

Marc Lore’s Wonder, a food delivery business, comes out of stealth

The company has been piloting its high-end mobile kitchen concept since May.
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We’ve been wondering when Wonder was going to come out of stealth.

Marc Lore’s new venture has been piloting its high-end mobile-kitchen concept since May in New Jersey, but the former Walmart exec made it official in a LinkedIn post yesterday.

  • He’s teamed up with Scott Hilton (a fellow former Walmart exec) to lead the food-tech company, which also includes Envoy, a food-delivery startup.

High-touch service: Wonder works with gourmet chefs to prep meals in its (owned) trucks that are dropped off right at a customer’s doorstep. Think: a sophisticated DoorDash.

“It’s really a one-stop shop for all cooked food,” Lore told CNBC. “And we think there’s a real chance to have a winner-take-all in this market. You don’t really need another app.”

Looking ahead...Wonder has more than $500 million in funding, and currently operates 60 mobile kitchens. But the goal is to grow—and fast.

  • Lore said Wonder plans to introduce 1,200 to 1,300 mobile kitchens in 2022. And then triple that number by 2023. Phew!—JS
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