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Coca-Cola and Jack Daniel’s team up for new canned cocktail

It’ll be the fourth alcoholic bev that Coca-Cola has introduced in the past two years.
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Coca-Cola

· less than 3 min read

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Coca-Cola is getting its fix this year: The bev giant will release a new canned cocktail, and this time, it’s joining forces with Jack Daniel’s owner, Brown-Forman.

This is the fourth alcoholic bev that Coca-Cola has introduced in the past two years, following collabs with Constellation Brands and Molson Coors. But it’ll be the first created with the signature Coke brand.

  • The Jack-and-Coke cocktail is slated to debut in Mexico later this year before expanding into other markets.

The big picture: Ready-to-drink cocktails were the fastest-growing spirits category in 2021, according to the Distilled Spirits Council of the US. RTDs took market share from beer and hard seltzers, increasing sales by 42.3% YoY to $1.6 billion in 2021.

  • In the past two years, RTD cocktail sales outperformed spirits and liquor, up 143%, according to SPINS data.
  • Keep in mind, however, that pre-mixed cocktails are still a small portion of the spirits industry—less than 5% of $35.8 billion in revenue, per data cited by CNBC.

Filling up: Plus, the space could get crowded quickly. PepsiCo already linked up with Boston Beer Company to release Hard Mountain Dew earlier this year.—KM

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