Klarna introduces new search tool for customers through its application and website

Klarna earlier this year took a first major step in its evolution to be more than just a buy now, pay later company, and it’s following through on that commitment with even more new offerings.

The company yesterday introduced a search tool on its app and website that shows consumers new and pre-owned products that identifies products by color, size, features, ratings, availability, and shipping options.

• Users can now also see the price range to determine if it’s the right time to make a purchase.
• According to the company’s 2022 holiday report, 42% of shoppers surveyed said they plan to use price-comparison tools this year to make more informed purchases.

Additionally, the new search function is integrated into a panel on Klarna’s in-app browser that shows shoppers a lot more information when browsing a product page. For example, the panel can show if other retailers offer a better price point for a product, faster and cheaper delivery options, and scrub for any coupons at checkout.

Klarna’s Virtual Shopping feature that rolled out in May is available to brands such as e.l.f. Cosmetics, Keys Soulcare, and Haus Labs by Lady Gaga, the latter of which has seen a 3x higher click-through rate as a result.

• The platform allows creators to recommend “hundreds of thousands” of products to their social media followers and shoppers who use the Klarna app, according to the announcement of the new features.
• Plus, retailers on the platform can connect with a pool of 500,000 creators and keep track of their performance in real-time as a way to maximize sales and return on investment.

“Consumers have extremely high expectations around how they shop and pay,” Klarna co-founder and CEO Sebastian Siemiatkowski said in a statement. “But payments only solve one part of the puzzle.”