Social Gathering: How Cards Against Humanity become a $500 million product, and Allbirds navigates free shipping

A roundup of our favorite retail multimedia content from across platforms this week—from TikTok to Twitter. We’re keeping you hip, and you’re welcome.

Oh, the humanity: Every party you’ve never wanted to be at probably had a Cards Against Humanity game going on. Here’s a thread on how the founders created what is now a $500 million product. (@michaelsikand on Twitter)

Very sly: Free shipping! It’s a phrase consumers love to see when shopping online, but make sure to look at the fine print if you think you’re getting a steal. Allbirds knows what it’s doing. (@kvlly on Twitter)

Mind your business: Like everyone, retail employees need their time off, but do employers need to know why? Scott Seiss distills this conversation into just under 30 seconds. (@scottseiss on TikTok)

Missed opportunity: Yesterday was a holiday in the Bitcoin community. It marked the 13th anniversary of programmer Laszlo Hanyecz purchasing two Papa John’s pizzas for 10,000 Bitcoin, which would have been valued at…a lot right now. (@CoinGecko on Twitter)

Just to be clear: Last week, Target claimed during its earnings report that it would lose $500 million due to retail theft, but the story is a little more complicated when you look at the details. (@JuddLegum on Twitter)