Hot Topic: Does a retailer’s decision to support or not support the LGBTQ+ community affect if you’ll shop there?
At the mall, it’s where band tees are the only tees. In Retail Brew, it’s where we invite readers to weigh in on a trending retail topic.
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Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
It’s Pride Month, and brands including Target and Bud Light have removed products from shelves or ended partnerships after facing backlash from right-wing groups. Meanwhile, others, like North Face, are standing by their support for the LGBTQ+ community.
You tell us: Does a retailer’s decision to support or not support the LGBTQ+ community affect if you’ll shop there? Cast your vote here.
Circling back: Last time, we asked you about Trader Joe’s, which unlike many supermarket chains doesn’t offer delivery, for the stated reason that shopping in their stores is integral to the way the brand is experienced. Most of you are putting your imprimatur on the Trader Joe’s approach, with 62.6% of you saying that Trader Joe’s is smart to buck the trend and not offer delivery. Another 35.3% of you disagree, and say that Trader Joe’s should deliver, while 2.1% of you didn’t know or weren’t sure.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.