E-Commerce

Baking, hot drinks, and football were top of mind for Shopify customers in August

Shoppers geared up for their favorite fall activities in August, according to the latest Shopify sales data.
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Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Shoppers are already gearing up for their favorite autumn activities, according to the latest Shopify sales data shared first exclusively with Retail Brew. The e-commerce site’s top-selling items for August include a fall harvest’s worth of home baking supplies, hot drinks, and football-related items. 

In anticipation of cooler weather, baking enthusiasts stocked up on equipment. Sales of cookie decoration kits popped 947%. Pastry blenders were up 370%, and food grinders and mills were up 247%. Bread boxes, cooling racks, and muffin and cupcake makers also saw increases. Shoppers were also eager to embrace the autumnal vibes, purchasing candy apples (up 378%) and hot drink makers (up 89%), even as the summer heat dragged on this month.

Football season kicks off: The 2024 NFL season starts on September 5 with a showdown between the Kansas City Chiefs and the Baltimore Ravens, and fans and nonprofessional players alike are getting ready with purchases of kicking tees and holders (438%), stadium seats and cushions (143%), football gloves (25%), and football pants (24%).

Meanwhile, for those who’d rather hit the field during the halftime show, sales of musical equipment such as bassoon stands (228%), recorder cases (183%), string instrument bow cases (182%), and upright basses (139%) spiked.

The start of band season also means the school year is getting underway, but that doesn’t mean back-to-school shopping is over. Katherine Cullen, VP of industry and consumer insights at the National Retail Federation, wrote in a blog post that based on survey data, many parents will still be hunting for items the week classes start.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

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