Hosting a Super Bowl party may cost a pretty penny this year
Per Financebuzz, hosting a Super Bowl party will be 7.2% more expensive than in 2025 and 43.9% more expensive than 2020.
• less than 3 min read
Thinking of hosting a big Super Bowl bash this year? You might want to brace yourself…and your wallet.
Per government and grocery price data compiled by FinanceBuzz, hosting a Super Bowl party will cost 7.2% more this year than in 2025. That puts the price tag for a 10-person gathering at about $167, up from $155 last year.
It seems some of the biggest jumps are coming from classic game-day staples. Chicken wings, for instance, rose from $31.30 to $39 (a nearly 25% increase in just one year) and 60% higher than in 2020. Veggie trays aren’t immune either, climbing from $9.90 in 2025 to $11.79 this year, a roughly 19% increase.
Other items with notable price hikes include potato chips and beer.
Zooming out, Super Bowl party costs are up 43.9% since 2020, far outpacing inflation, which rose 25.6% over the same period.
Those increases track with broader grocery inflation tied to tariffs and ongoing economic uncertainty. A January 2026 New York Times report found coffee prices up 19.8% year over year, followed by beef (16.4%), frozen fish (8.6%) and lettuce (7.3%).
Higher food costs have also trickled onto menus. As Retail Brew previously reported, median cold brew prices rose 4.2% YoY in September 2025, per Toast, while burritos (3.2%), burgers (3.1%), and wings (2.4%) also got pricier.
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Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.