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Strategy

Examining Shopper Personas

This virtual event will explore the importance of understanding different shopper demographics and the tactics to reach and engage your target customer.

LATEST NEWSLETTER:

Beauty brands reformulate to be clean and vegan.

Payments

Tipflation: Tipping is increasing, and not just in restaurants and rideshares

The fast-food drive-thru. The Subway sandwich counter. The Botox injection. Consumers are being prompted to tip when they never were before, and some are pushing back.

Andrew Adam Newman

Marketing

More and more, brands are showing older women in ads

“That would be really amazing for us to get to a place where age is no longer interesting and it’s not a defining factor,” Stephanie Spence, co-founder of 19/99 Beauty, told Marketing Brew.

Katie Hicks

Retail

Forever 21’s CMO on the brand’s one-click strategy

The brand has partnered with fintech company Bolt to revamp its e-commerce strategy and make it easier for customers to checkout.

Jeena Sharma

Tech

Inside Starbucks Odyssey

The coffee giant’s Web3 loyalty program created buzz in both retail and Web3 circles, but what exactly is the experience like?

Maeve Allsup

Latest Stories

Beauty

More and more beauty brands are reformulating to be clean and vegan, but consumers aren’t always happy about it

Erin Cabrey | 02.3.2023

Clean beauty products on a table with plants, leaves, and flowers

Retail

Coworking with Nicole Bohorad

Erin Cabrey | 02.1.2023

Nicole Bohorad

Tech

Experts dish on the future of robotics in retail

Katishi Maake | 01.31.2023

Robotic arm and Earth

Payments

Tipflation: With “kitchen appreciation fees,” restaurants try to address the back-of-house pay gap

Andrew Adam Newman | 01.31.2023

An illustration of tipping prompts on a tablet payment screen, with tips ranging from 155 to 30% and options to skip or add a custom amount.

Grocery

H-E-B regains top spot as consumers' favorite grocer of 2022

Katishi Maake | 01.31.2023

Grocery store

Quick Insights

CPG

Here are the CPG trends to expect in 2023

Inclusivity, simplicity, and sustainability will be key in CPG this year.

STRATEGY

How to keep sales high after the holiday sales rush

Conquer this season's post-holiday slump and improve your retail sales strategy.

SUSTAINABILITY

Building a successful retail sustainability strategy

Get started on creating and implementing your retail sustainability strategy with these recommendations.

CUSTOMER LOYALTY

How DTC brands build customer loyalty

Learn about the best DTC marketing strategies in 2022

Explore Topics

Automation Delivery DTC E-Commerce Labor Payments Resale Stores Sustainability Tech Food & Bev

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All the industry news and insights retail pros need to know, in one newsletter.

Stay up to date on the retail industry

All the news and insights retail pros need to know, all in one newsletter. Join over 180,000 retail professionals by subscribing today.