Marketing
Inside Poppi founders’ bid for another billion-dollar beverage brand with Jetty
Allison Ellsworth shares how her experience building Poppi is informing how she runs the new hydration brand.
Erin Cabrey
Erin is a senior reporter covering beauty, grocery/food & beverage, and the wider CPG industry, from consumer products giants to challenger brands and the retailers that sell them, and the geopolitical factors, social media trends, and consumer behaviors that challenge or shift their strategies, from marketing to merchandising to supply chain. She also covers areas like retailers’ shifting pricing strategies and the rise of private labels, retailers’ efforts to adapt to Gen Z and Gen Alpha shoppers, and retail executive changes.
E-Commerce
Coworking with Christine Loh
She’s chief product officer at Aftership.
Marketing
How Glen Powell’s Smash Kitchen became a smash hit at Walmart
Powell told Retail Brew the pantry category at Walmart was “ripe for disruption.”
Stores
New Lululemon CEO’s sweeping C-suite shifts headlines October retail exec changes
Lacoste and Shipt were among companies seeing CEO shifts in October.
E-Commerce
Coworking with Ben Lewis
He’s CEO of Little Spoon.
Marketing
New E.l.f. CMO on the company’s rapid category expansion
Oshiya Savur shares the retail strategy behind its new launches into hair, body, and fragrance.
Stores
How Kroger plans to become ‘America’s favorite grocer’
As its investor day, the grocer laid out initiatives from lower prices to more private label products in hopes to gain favor with shoppers.
E-Commerce
Coworking with Kimberley Walker
She leads brand partnerships for Hike.
E-Commerce
TikTok Shop exec: Retailers see ‘a generation’s shopping habits are being formed’ on the platform
Ajay Salpekar, GM of beauty and food and beverage at TikTok Shop, spoke to Retail Brew about brands’ and retailers’ changing perspectives on the platform.
Stores
It’s been a tough week for Kroger and Albertsons
Albertsons is seeking “dramatic improvement” with a forthcoming turnaround plan, while Kroger plans to execute layoffs.