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Erin Cabrey

Erin is a senior reporter covering beauty, grocery/food & beverage, and the wider CPG industry, from consumer products giants to challenger brands and the retailers that sell them, and the geopolitical factors, social media trends, and consumer behaviors that challenge or shift their strategies, from marketing to merchandising to supply chain. She also covers areas like retailers’ shifting pricing strategies and the rise of private labels, retailers’ efforts to adapt to Gen Z and Gen Alpha shoppers, and retail executive changes.

Lettuce prices soar in latest CPI report
Consumer Behavior & Trends

Consumer prices tick up again in May as some summer staples soar

The Consumer Price Index saw the sharpest annual jump in three years in May.

Headshot of Yana Shekhter, a woman with long straight dark hair parted down the middle, wearing an olive tank top and smiling warmly at the camera.
Marketing

Coworking with Yana Shekhter

She’s senior director of brand marketing at A-Frame Brands.

Price tags stickers dropping price
Marketing

More retailers and brands are evaluating the benefits of price cuts

Kroger and E.l.f. Cosmetics are among many reconsidering their pricing strategies to attract and secure consumers.

Photo of the Macy's storefront in Herald Square in New York, with a huge sign on the facade that says "The World's Largest Store" in white lettering on Macy's iconic red background.
Stores

Store revamps, “promo detox,” core to retail turnarounds

Macy’s and Victoria’s Secret reported strong first quarters as the retailers deliver on their turnaround strategies.

Headshot of Emily Hosie, CEO at REBEL, a woman with center-parted should-length blonde hair wearing a white t-shirt and smiling widely at the camera.
Stores

Coworking with Emily Hosie

She’s founder and CEO at REBEL.

Kroger grocery price tags shelf labels
Marketing

Patchwork surveillance pricing laws could pose a challenge for retailers

Maryland was the first state to ban the practice, but proposed legislation is pending across several other states.

Banana Republic store New York City
Stores

The big retail C-suite moves to know in May

Rent the Runway, Ahold Delhaize, and Banana Republic announced CEO changes this month.

Lee Moffie State & Liberty Clothing Co.
Stores

Coworking with Lee Moffie

He’s founder and CEO at State & Liberty Clothing Co.

Banana Boat Get Outside Stat sunscreen marketing campaign
Marketing

Why Banana Boat debuted its first marketing campaign in five years

The 50-year-old sunscreen maker is hoping the new effort will help consumers “reappraise” the brand.

Retail price stickers indicating several price changes
Consumer Behavior & Trends

This is the price hike that’s a “breaking point” for consumers’ brand loyalty

Higher prices have driven 60% of consumers to drop a brand they were loyal to this year, per a new DOSS survey.