At Ulta Beauty World, a ‘marketer’s dream come true’
The second iteration of the beauty retailer’s viral event held in Orlando, Florida, this month showcased massive beauty hauls’ ability to strengthen brand and consumer connections.

Erin is a senior reporter covering beauty, grocery/food & beverage, and the wider CPG industry, from consumer products giants to challenger brands and the retailers that sell them, and the geopolitical factors, social media trends, and consumer behaviors that challenge or shift their strategies, from marketing to merchandising to supply chain. She also covers areas like retailers’ shifting pricing strategies and the rise of private labels, retailers’ efforts to adapt to Gen Z and Gen Alpha shoppers, and retail executive changes.
The second iteration of the beauty retailer’s viral event held in Orlando, Florida, this month showcased massive beauty hauls’ ability to strengthen brand and consumer connections.
US retail sales jumped 1.7% month-over-month, the Commerce Department reported this week.
He’s chief customer officer at Bluecore.
Even in the age of AI, retailers continue to bet big on brick and mortar.
He’s Director of Business Growth at Via Trading.
High gas prices drove up the 0.9% jump for the Consumer Price Index in March, with core CPI rising 0.2% YoY.
Online spending jumped 20% in March, according to a new report from Omnisend.
He’s CEO of Sweet Harvest Foods.
The retailer hopes to continue its momentum of new innovations with its new strapless bra launch and campaign with WNBA star Angel Reese.
Unilever is combining its food unit with McCormick, while Estée Lauder and Puig are among players mulling potential mergers.