Erin Cabrey

Senior Reporter, Retail Brew

Erin is a senior reporter covering beauty, grocery/food & beverage, and the wider CPG industry, from consumer products giants to challenger brands and the retailers that sell them, and the geopolitical factors, social media trends, and consumer behaviors that challenge or shift their strategies, from marketing to merchandising to supply chain. She also covers areas like retailers’ shifting pricing strategies and the rise of private labels, retailers’ efforts to adapt to Gen Z and Gen Alpha shoppers, and retail executive changes.