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Holiday shopping has become a prolonged stocking-up season, and CPG brands still have time to win the basket by reaching shoppers the moment their seasonal intent forms. Sit down with Retail Brew and Ibotta for holiday insights and strategy on how to win it.

Marketing

Customer-Centric Marketing

Mastering the Post-Holiday Stocking Up Season

Hibbett, a 1,000+ location sporting goods retailer, has kept a 99%+ mobile audience retention rate through standout mobile campaigns. Join Vibes' Mara Miller and Hibbett's Kayla Brown for an inside look at what's worked this year and their mobile-first plans for the holidays.

E-Commerce

Mobile Commerce

The Gift of Innovative Mobile Marketing Meets Holiday 2026

Everyday store issues like cooler leaks, HVAC outages, or theft can go unnoticed for hours. AT&T Business joins Retail Brew to break down how Connected Spaces delivers near real-time insights, turning reactive fixes into proactive alerts before small problems become big ones.

Stores

Store Digitization

In-Store Only: Keeping up with Your Physical Storefront  

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Retail Brew

Jordyn Grzelewski

Illustration: Morning Brew Inc., Photo: Adobe Stock

How new behaviors are rewriting the path to purchase, and what it means for brands trying to keep up.

Creator Commerce

The trust economy: How peers, creators, and live audiences replaced the sales pitch

Morning Brew Creative Studio

NRF  

NRF_RTB_October_BrandedArticle

Get a taste of one of retail’s biggest events of the year.

Why attend NRF’s Big Show: Retail is hitting “Fast Forward”

Vidhi Choudhary

How retailers can interpret shopper data to maximize impact.

A Retailer's guide to mastering customer data

Erin Cabrey

Oshiya Savur shares the retail strategy behind its new launches into hair, body, and fragrance. 

Omnichannel Retail Strategy

New E.l.f. CMO on the company’s rapid category expansion 

Jeena Sharma

Trace, a “presale” platform, lets users arrange a resale or rental even before making the original purchase.

Marketplace Models

New marketplace urges shoppers to find the next owner before they buy

Retailers like Walmart are using AI to automate household shopping for staples like milk and eggs. 

Personalization

How AI is changing the personalization algorithm in retail

Andrew Adam Newman

Partnerships and celebrity in-casket interviews bring humor to the category.

How Titan uses collabs and humor to promote its DTC caskets

Along with launching Blue Ox, HandsFree Labs aims to license the tech to other brands.

This footwear-tech company is betting on step-in work boots with a new brand

Alex Vuocolo

But are they running out of runway? 

Supply Chain Strategy

High diesel prices force retailers to optimize their supply chains

Yael Cosset shares the role AI has played in Kroger’s efforts to become a “digital enterprise.” 

AI in E-Commerce

Kroger's chief digital officer on the grocer’s AI ambitions 

Shoptalk Fall

As retailers prepare for agentic commerce, executives across fashion, beauty, and tech said community, entertainment, and brand voice matter more than ever.

AI was everywhere at Shoptalk Fall, but retail execs couldn’t stop talking about human connection

Even in the age of AI, retailers continue to bet big on brick and mortar.

Physical Retail Strategy

The state of stores

Consumer Behavior & Trends

Let’s face it

The tech giant has released a universal cart that can add products from multiple stores and also tracks pice drops.

Digital Retail Strategy

Google’s AI cart for checkout is live ahead of holiday shopping

As its investor day, the grocer laid out initiatives from lower prices to more private label products in hopes to gain favor with shoppers. 

How Kroger plans to become ‘America’s favorite grocer’

CEO Andrew Brown says the platform’s engagement-ring business remains steady, supported by designer cachet and discounts on retail prices.

Recommerce & Resale (Consumer Behavior)

Can secondhand engagement rings actually become a thing? MyGemma thinks so. 

And 23% have avoided shifts because of safety concerns, according to a Halos survey.

New E.l.f. CMO on the company’s rapid category expansion

The Latest Retail Industry News

Google’s AI cart for checkout is live ahead of holiday shopping

How Kroger plans to become ‘America’s favorite grocer’

Can secondhand engagement rings actually become a thing? MyGemma thinks so.

Nearly half of retail workers experienced customer abuse in the past year

Editor's Picks

New marketplace urges shoppers to find the next owner before they buy

How AI is changing the personalization algorithm in retail

How Titan uses collabs and humor to promote its DTC caskets

This footwear-tech company is betting on step-in work boots with a new brand

Events

Mastering the Post-Holiday Stocking Up Season

The Gift of Innovative Mobile Marketing Meets Holiday 2026

In-Store Only: Keeping up with Your Physical Storefront

Resources

Promotions for performance

The trust economy: How peers, creators, and live audiences replaced the sales pitch

The state of stores

The trust economy: How peers, creators, and live audiences replaced the sales pitch

Topics