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The iconic Apple logo’s origin story.

Retail

Logo big or go home: In 1997, Rob Janoff designed a logo of an apple with a bite out of it. But he didn’t make it on a computer.

Why does it have a bite out of it? Is it a reference to the Bible? To Snow White? The real story of the Apple logo.

Andrew Adam Newman

Tech

To succeed in the metaverse, brands need to re-evaluate their CX strategies

We asked the CTO of Zendesk how brands should be re-thinking customer journeys in virtual worlds.

Maeve Allsup

Strategy

Victoria’s Secret’s road to redemption is a lesson in shifting brand perception

Rebranding from a muddled past is a long journey that requires consistent and authentic messaging supported by real action.

Jeena Sharma

Labor

These were the most notable retail C-suite moves in November

Sephora, Adidas, and Kohl’s saw CEO shifts.

Erin Cabrey

Latest Stories

All Stories

Retail

Coworking with Cynthia Matrullo

Erin Cabrey | 11.29.2022

Customer Service

Coupon and cash-back services navigate tough economic times for shoppers

Katishi Maake | 11.29.2022

A scale with a bag of money on one side and a globe on the other.

E-Commerce

Black Friday sales up this year on the back of e-commerce spending

Katishi Maake | 11.29.2022

Tech

The wine industry is known for being highly traditional. It’s also obsessed with NFTs

Maeve Allsup | 11.29.2022

Wine bottle and two glasses surrounded by images of crypto and blockchain

Payments

Starbucks and Dunkin’ have both been named in what could become class-action lawsuits over gift cards

Andrew Adam Newman | 11.28.2022

A photo illustration shows a plastic gift card with a lock and chain around it.

Quick Insights

SUSTAINABILITY

Building a successful retail sustainability strategy

Get started on creating and implementing your retail sustainability strategy with these recommendations.

CUSTOMER LOYALTY

How DTC brands build customer loyalty

Learn about the best DTC marketing strategies in 2022

E-COMM

Keys to making a subscription work for brands

Considering a subscription model for your brand? Find out how to make it successful.

Explore Topics

Automation Delivery DTC E-Commerce Labor Payments Resale Stores Sustainability Tech Food & Bev

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All the industry news and insights retail pros need to know, in one newsletter.

Stay up to date on the retail industry

All the news and insights retail pros need to know, all in one newsletter. Join over 180,000 retail professionals by subscribing today.