retailbrew.com

Holiday shopping has become a prolonged stocking-up season, and CPG brands still have time to win the basket by reaching shoppers the moment their seasonal intent forms. Sit down with Retail Brew and Ibotta for holiday insights and strategy on how to win it.

Marketing

Customer-Centric Marketing

Mastering the Post-Holiday Stocking Up Season

Hibbett, a 1,000+ location sporting goods retailer, has kept a 99%+ mobile audience retention rate through standout mobile campaigns. Join Vibes' Mara Miller and Hibbett's Kayla Brown for an inside look at what's worked this year and their mobile-first plans for the holidays.

E-Commerce

Mobile Commerce

The Gift of Innovative Mobile Marketing Meets Holiday 2026

Everyday store issues like cooler leaks, HVAC outages, or theft can go unnoticed for hours. AT&T Business joins Retail Brew to break down how Connected Spaces delivers near real-time insights, turning reactive fixes into proactive alerts before small problems become big ones.

Stores

Store Digitization

In-Store Only: Keeping up with Your Physical Storefront  

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Retail Brew

Jordyn Grzelewski

Illustration: Morning Brew Inc., Photo: Adobe Stock

How new behaviors are rewriting the path to purchase, and what it means for brands trying to keep up.

Creator Commerce

The trust economy: How peers, creators, and live audiences replaced the sales pitch

Morning Brew Creative Studio

NRF  

NRF_RTB_October_BrandedArticle

Get a taste of one of retail’s biggest events of the year.

Why attend NRF’s Big Show: Retail is hitting “Fast Forward”

Vidhi Choudhary

How retailers can interpret shopper data to maximize impact.

A Retailer's guide to mastering customer data

Andrew Adam Newman

Partnerships and celebrity in-casket interviews bring humor to the category.

How Titan uses collabs and humor to promote its DTC caskets

Along with launching Blue Ox, HandsFree Labs aims to license the tech to other brands.

This footwear-tech company is betting on step-in work boots with a new brand

Alex Vuocolo

But are they running out of runway? 

Supply Chain Strategy

High diesel prices force retailers to optimize their supply chains

Erin Cabrey

Yael Cosset shares the role AI has played in Kroger’s efforts to become a “digital enterprise.” 

AI in E-Commerce

Kroger's chief digital officer on the grocer’s AI ambitions 

Jeena Sharma

Shoptalk Fall

As retailers prepare for agentic commerce, executives across fashion, beauty, and tech said community, entertainment, and brand voice matter more than ever.

AI was everywhere at Shoptalk Fall, but retail execs couldn’t stop talking about human connection

Stephanie Berman, VP of retail at Hershey, talks about the candymaker’s strategy for taking on this Halloween season. 

Merchandising

Hershey VP of Retail on the role of seasonality, merchandising, and new technology in Halloween game plan  

The gummy bear has “embedded” itself with American consumers through efforts like new retail stores and seasonal product launches.

Retail Brand Equity

How German candy giant Haribo tripled its US sales in a decade

Amazon merchants will be able to access information about their Amazon stores in AI agents like Claude for the first time.

Amazon warms up to outside AI agents

Even in the age of AI, retailers continue to bet big on brick and mortar.

Physical Retail Strategy

The state of stores

Consumer Behavior & Trends

Grave new world 

The platform is counting on livestreams from bigger brands and more established creators to drive holiday sales.

Live Shopping

TikTok Shop announces three-week Black Friday-Cyber Monday promotions 

She leads brand partnerships for Hike. 

Marketplace Models

Coworking with Kimberley Walker

Forecasts show an optimistic consensus about where the holidays are headed.

Deal-Seeking Behavior

Experts predict ‘robust’ holiday season fueled by higher prices and value-conscious shoppers

Consumers say they are open to using the tools at the beginning of their shopping journey to help them narrow their selection process.

34% of shoppers are open to using AI to find gift ideas this holiday season: Gartner

How Titan uses collabs and humor to promote its DTC caskets

The Latest Retail Industry News

TikTok Shop announces three-week Black Friday-Cyber Monday promotions

Coworking with Kimberley Walker

Experts predict ‘robust’ holiday season fueled by higher prices and value-conscious shoppers

34% of shoppers are open to using AI to find gift ideas this holiday season: Gartner

Editor's Picks

This footwear-tech company is betting on step-in work boots with a new brand

High diesel prices force retailers to optimize their supply chains

Kroger's chief digital officer on the grocer’s AI ambitions

AI was everywhere at Shoptalk Fall, but retail execs couldn’t stop talking about human connection

Events

Mastering the Post-Holiday Stocking Up Season

The Gift of Innovative Mobile Marketing Meets Holiday 2026

In-Store Only: Keeping up with Your Physical Storefront

Resources

Promotions for performance

The trust economy: How peers, creators, and live audiences replaced the sales pitch

The state of stores

The trust economy: How peers, creators, and live audiences replaced the sales pitch

Topics