How Bubs is maintaining momentum from the stateside Swedish candy craze
Two years after its uniquely textured candy took over TikTok, the brand continues to expand in US retail.
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
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As consumer spending shifts amid economic pressure, CPG brands are searching for clearer signals on what’s driving purchase decisions. Join Retail Brew and Ibotta to unpack insights from The 2026 State of Spend and explore how value-focused behaviors are reshaping grocery habits and brand loyalty.
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
By subscribing, you accept our Terms & Privacy Policy.