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Hibbett, a 1,000+ location sporting goods retailer, has kept a 99%+ mobile audience retention rate through standout mobile campaigns. Join Vibes' Mara Miller and Hibbett's Kayla Brown for an inside look at what's worked this year and their mobile-first plans for the holidays.

E-Commerce

Mobile Commerce

The Gift of Innovative Mobile Marketing Meets Holiday 2026

Everyday store issues like cooler leaks, HVAC outages, or theft can go unnoticed for hours. AT&T Business joins Retail Brew to break down how Connected Spaces delivers near real-time insights, turning reactive fixes into proactive alerts before small problems become big ones.

Stores

Store Digitization

In-Store Only: Keeping up with Your Physical Storefront  

In-store AI is quietly driving faster sales growth for early adopters, even though most of the impact runs behind the scenes in operations and marketing. Unpack where AI is delivering real, measurable value across inventory, customer experience, and building performance.

Multi-Channel Selling

How Smart Building Technology Transforms Stores

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Retail Brew

Jordyn Grzelewski

Illustration: Morning Brew Inc., Photo: Adobe Stock

How new behaviors are rewriting the path to purchase, and what it means for brands trying to keep up.

Creator Commerce

The trust economy: How peers, creators, and live audiences replaced the sales pitch

Morning Brew Creative Studio

NRF  

NRF_RTB_October_BrandedArticle

Get a taste of one of retail’s biggest events of the year.

Why attend NRF’s Big Show: Retail is hitting “Fast Forward”

Vidhi Choudhary

How retailers can interpret shopper data to maximize impact.

A Retailer's guide to mastering customer data

Erin Cabrey

Yael Cosset shares the role AI has played in Kroger’s efforts to become a “digital enterprise.” 

AI in E-Commerce

Kroger's chief digital officer on the grocer’s AI ambitions 

Jeena Sharma

Shoptalk Fall

As retailers prepare for agentic commerce, executives across fashion, beauty, and tech said community, entertainment, and brand voice matter more than ever.

AI was everywhere at Shoptalk Fall, but retail execs couldn’t stop talking about human connection

Alex Vuocolo

Stephanie Berman, VP of retail at Hershey, talks about the candymaker’s strategy for taking on this Halloween season. 

Merchandising

Hershey VP of Retail on the role of seasonality, merchandising, and new technology in Halloween game plan  

Marketing

The gummy bear has “embedded” itself with American consumers through efforts like new retail stores and seasonal product launches.

Retail Brand Equity

How German candy giant Haribo tripled its US sales in a decade

Amazon merchants will be able to access information about their Amazon stores in AI agents like Claude for the first time.

Amazon warms up to outside AI agents

Andrew Adam Newman

The brand reduced “where is my order” queries 25% with AfterShip.

Post-Purchase Experience

Why WISMO matters and how Dr. Squatch improved theirs

The conversations around the top themes in grocery evolved with more real-world applications at this year’s show. 

Retailers were talking about the same topics—in a different way—at Groceryshop

TikTok is investing in shopping like never before.

Marketplace Models

TikTok Shop adds big names like Best Buy in push to become a mainstream marketplace

Even in the age of AI, retailers continue to bet big on brick and mortar.

Physical Retail Strategy

The state of stores

Consumer Behavior & Trends

Let’s talk Shoptalk

Plus, the Retail Industry Leaders Association hosts its annual conference for legal professionals in retail.

 This Week in Retail: September retail sales and inflation data

Per Scanova’s QR code benchmark, purpose-built product pages averaged more than seven times as many scans as standard website redirects. 

QR & Phygital Experiences

Nearly 95% of QR code scans come from just 5% of codes. What gets consumers to scan?

Seven in 10 Canadians want grocery stores to remove American products from shelves.

Local & Small Business Support

More than half of Canadians avoid buying American products

The Ibotta Performance Network

Ibotta Sept 2026 Custom Whitepaper

Why promotions deserve a seat at your strategy table

Promotional Strategy

Promotions for performance

Holiday shopping has become a prolonged stocking-up season, and CPG brands still have time to win the basket by reaching shoppers the moment their seasonal intent forms. Sit down with Retail Brew and Ibotta for holiday insights and strategy on how to win it.

Customer-Centric Marketing

Mastering the Post-Holiday Stocking Up Season

Kroger's chief digital officer on the grocer’s AI ambitions

The Latest Retail Industry News

This Week in Retail: September retail sales and inflation data

Nearly 95% of QR code scans come from just 5% of codes. What gets consumers to scan?

More than half of Canadians avoid buying American products

AI was everywhere at Shoptalk Fall, but retail execs couldn’t stop talking about human connection

Editor's Picks

AI was everywhere at Shoptalk Fall, but retail execs couldn’t stop talking about human connection

Hershey VP of Retail on the role of seasonality, merchandising, and new technology in Halloween game plan

How German candy giant Haribo tripled its US sales in a decade

Amazon warms up to outside AI agents

Events

The Gift of Innovative Mobile Marketing Meets Holiday 2026

Mastering the Post-Holiday Stocking Up Season

In-Store Only: Keeping up with Your Physical Storefront

Resources

Promotions for performance

The trust economy: How peers, creators, and live audiences replaced the sales pitch

The state of stores

The trust economy: How peers, creators, and live audiences replaced the sales pitch

Topics