E-Commerce
The trust economy: How peers, creators, and live audiences replaced the sales pitch
How new behaviors are rewriting the path to purchase, and what it means for brands trying to keep up.

Jordyn is a senior enterprise tech reporter focusing on transportation for Morning Brew Inc. She previously covered the automotive industry for The Detroit News. Prior to that, she worked at The Cleveland Plain Dealer and The Youngstown Vindicator.
How new behaviors are rewriting the path to purchase, and what it means for brands trying to keep up.
Goodyear opened a store in Detroit on Aug. 15 as it revamps retail and marketing strategies.