
Clicks, Bricks, & The Blurred Line
Retail Brew sets the stage with a look at how the modern customer journey has evolved and why the line between physical and digital is disappearing faster than ever.
Presenting Sponsor

Retail Brew sets the stage with a look at how the modern customer journey has evolved and why the line between physical and digital is disappearing faster than ever.

In this session, Katie DeNero, Senior Sales Director, Commerce at StackAdapt, shares a new framework for winning in modern commerce. From aligning on outcomes and unlocking the right data signals to activating across channels and operating more cohesively across teams and partners, she’ll break down what it takes to compete when the path to purchase is no longer linear.

For any brand, but especially emerging CPG brands, getting found is half the battle and the playbook is being rewritten in real time. Nate Rosen and Jenna Movsowitz of Express Checkout join Little Spoon Chief Brand Officer Caryn Wasser to break down how consumer brands are creating demand in a fragmented landscape and where the strongest discovery signals are actually coming from.

Tecovas, Coterie, and Lowe's talk through what physical retail is actually responsible for today and how they're designing for a customer whose journey started long before they walked through the door. Each brand brings a different footprint and a different answer to the same question: when a customer arrives having already found you online, what does the store owe them?

In this conversation, Paul Loux, Ulta Beauty’s VP of Store Design & Experience, unpacks how the brand is rethinking physical space from the ground up: what stays, what's been cut, and what a store needs to do today that it didn't need to do five years ago. From format experimentation to the role of services and experience in driving loyalty, this is a look at what it actually takes to design a store for a customer who found you online first.

This session is a deep dive into how Nate’s Honey has extended strong in-store performance into digital discovery and repeat purchase. We explore how product innovation, creator-driven content, and retail strategy come together to meet consumers across moments and channels.

With customers engaging across platforms, attribution remains one of retail’s biggest challenges. Leaders share how they’re measuring success, identifying meaningful signals, and deciding where to invest.

Disconnected systems can make seamless experiences nearly impossible. This panel explores how brands are integrating data, tools, and teams to create a more unified approach to commerce.

We brought real retail challenges to the stage. A panel of experts workshop audience-submitted problems in real time, offering tactical advice on everything from acquisition to conversion to retention.
Senior Reporter, Retail Brew
Morning Brew Inc.
Client Activation Manager
Morning Brew Inc.
VP of Brand Strategy
Morning Brew Inc.
Founder and CEO
ViV
Senior Reporter, Retail Brew
Morning Brew Inc.
CEO
Sweet Harvest Foods
Senior Sales Director, Commerce
StackAdapt
Chief of Staff, CEO
Morning Brew Inc.
Managing Director and Head of Engineering Craft
Code and Theory
EVP, Commerce Media
Mastercard
VP Strategy
VaynerMedia
Executive Director
Digital Shelf Institute
VP, Store Design & Experience
Ulta Beauty
Co-Founder
Express Checkout
Founder
Express Checkout
Managing Director, Commerce Transformation & Innovation
VML
Reporter, Retail Brew
Morning Brew Inc.
VP, Ecommerce
Tecovas
Editor, Retail Brew
Morning Brew Inc.
Chief Brand Officer
Little Spoon
President
Coterie
VP, Audience & Ad Operations
Morning Brew Inc.
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