Consumers today expect frictionless shopping experiences, no matter where they make their final purchase. To keep pace with ever-evolving customer expectations, brands and retailers must build smart omnichannel strategies that drive conversions and unify every step of the customer journey. From the evolution of in-store experience to next-gen ecommerce, this event will explore how the in-store shopping experience is changing commerce, how technology is designing a smoother customer journey, and how brands can finally crack the code on multi-channel attribution.

Here’s what we’ll cover:

• The New In-Store Experience - To stay current, retailers must modernize the in-store shopping experience and continuously experiment with various store formats and technologies. From small formats to pop-up shops and concept stores, retailers are exploring how they create unique in-store moments and embrace innovative store design that drive sales and encourage repeat customers. Learn how top retailers are testing new ideas and iterating in real time to stay relevant for the future.
• Multichannel Attribution - While having customers across platforms might be helpful for your bottom line, it can prove challenging to attribute sales across multiple touchpoints. Brands and retailers will share how to implement appropriate attribution models and use the data to analyze what’s working –and where to funnel more investment.
• The Right Tech Stack for Unified Commerce - A lack of integrated data can create unique challenges for retailers looking to create a seamless shopping experience. Incorporating new technology into these already-fragmented systems can prove even more difficult. With the right tools in place, however, brands can fuse inventory, customer data and order management to create the ultimate consumer-friendly shopping experience.
• The Immersive Commerce Experience - AR try-ons, virtual stores and 3D product experiences are rapidly becoming part of the purchase journey. We’ll dive into how immersive content is becoming a conversion driver and how retail brands are blending digital and physical to meet shoppers on any platform.