Trend Watch: How Customer Journeys Are Changing E-Commerce
February 15th, 2024 | 12:00pm - 12:40pm ET
Sponsored by:
About the Event
Between recommendations from friends, creator commentary, brick and mortar encounters, email blasts, brand partnerships, and endless digital channels, how a customer finds your brand and ultimately makes a purchase varies drastically person to person. The once linear customer journey has quickly turned into one with infinite touchpoints. In a saturated e-commerce market, retailers must ensure their brand story is cohesive and compelling whether a customer’s first touchpoint is on the product page, category page, or something entirely different.
Join Retail Brew as we sit down with The Line Studios’ Co-Founders, Lindsay More Nisbett and Robert Harkey, for an exclusive look at their recent trend report on e-commerce imagery. Lindsay and Robert share their findings on the changing customer journey and what recommendations they have for how retailers should be testing new creative, analyzing consumer insights, and keeping their online experience fresh. Following this segment, Disco’s CEO and founder Conner Sherline will join us. He’ll discuss how brands can optimize the post-purchase environment, the potential benefits of a modern collaborative marketing infrastructure, and how brand partnerships can lead to next-level synergy and attract high-intent shoppers.
Speakers
Robert Harkey
Co-Founder and Director of Operations
The Line Studios
Lindsay More Nisbett
Co-Founder and Brand Director
The Line Studios
Conner Sherline
Founder & CEO
Disco
Elyssa Margolis
VP, Head of Creative Studio
Morning Brew
Josh Sternberg
Executive Editor
Morning Brew
Agenda
12:00pm ET
Introduction
Josh Sternberg
Executive Editor at
Morning Brew
12:02pm ET
Editorial Discussion
Robert Harkey
Co-Founder and Director of Operations at
The Line Studios
Lindsay More Nisbett
Co-Founder and Brand Director at
The Line Studios
12:30pm ET
Sponsor Segment: Disco
Conner Sherline
Founder & CEO at
Disco
Elyssa Margolis
VP, Head of Creative Studio at
Morning Brew
12:40pm ET
Closing
Josh Sternberg
Executive Editor at
Morning Brew