From Data to Dollars: Winning the E-Commerce Customer Game

July 24th, 2024 | 12:00pm - 12:40pm ET

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About the Event

Do you ever feel like finding new customers is harder than scoring tickets to see your favorite artist (we’re looking at you Ms. Swift)? Welcome to the e-commerce hustle. From climbing acquisition costs and privacy law crackdowns to ad fatigue that makes you want to toss your laptop out the window, even the savviest DTC brands are feeling the squeeze.

Join Retail Brew, alongside the experts in growing online sales, to better understand what’s working and what’s not when it comes to new customer acquisition. We’ll unpack the current hurdles to online sales like growing competition and increased customer expectations and how that’s informing executives’ strategies overall. Hear advice from our guests on creative ways to leverage AI for personalized shopping experiences, how retailers are increasing conversion rates by leaning into the consumer data they already have, and what else you’re missing in your current strategy. Following this segment, Elery Pfeffer, CEO & Founder of Nift and Ari Alhadeff, VP of User Acquisition for a national perfume subscription company will expand on the discussion of how DTC brands can overcome growing acquisition challenges to draw in new customers.

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Cherene Aubert

VP of Ecommerce & Digital

ILIA Beauty

Ari Alhadeff

Vice President of User Acquisition for a national perfume subscription company

Elery Pfeffer

CEO & Founder



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