About the Event

Brands and retailers that treat in-store foot traffic as the starting point of their measurement conversation are already a step behind. Those winning in 2026 aren't just driving visits. They're engineering the kind of visitor who shows up: primed, predisposed, and ready to buy.

Join Retail Brew and industry experts as they share how they utilize upstream signals that predict and produce high-intent in-store visits, and make the case that audience alignment, creative strategy and media sequencing aren't just marketing levers. They're the actual engine of in-store sales.

Here’s what to expect:

Breaking through screen fatigue: Hear best practices from brands that have cracked the pre-store priming formula, including which ad creative cuts through the noise and which media placements do the heavy lifting.

Priming the shopper: Understand the impact of mapping the specific audience signals, ad creative triggers, and media placements that move a casual browser into a ready-to-buy store visitor.

Measuring what matters: Learn why foot traffic metrics are no longer the best indicator, what savvy brands are measuring instead and how to connect a touchpoint to a purchase.