About the Event

Agentic commerce isn’t just “AI search.” It’s a shift from browsing to delegating. Shoppers can use AI agents to interpret intent, synthesize options, and take action. That changes the rules for brands and retailers: visibility can depend on whether your product data can be read, trusted, and recommended by AI, and performance can depend on whether you can measure, operationalize, and stay ahead of what's next.

In this webinar, AI experts from Rithum and Accenture will discuss what's next in agentic commerce as it moves from visibility to transaction to tracking. They’ll share a practical playbook for what to prioritize now with infrastructure and metrics before in-prompt checkout becomes a potential default.

What this session will cover:

• Agentic AI as a customer: how the buyer journey is shifting from search to conversation to action
• The visibility problem: what agents surface, what they skip, and why the old SEO playbook might not hold
• Structuring for trust: product accuracy, metadata, and governance that keep recommendations reliable
• GEO advantage: optimizing content for conversational discovery using prompt-level insights (not keyword rank)
• Performance in the AI era: new metrics for share of voice, prompt-level visibility, and proving ROI

Learn how to operationalize now—connecting data, optimization, and order flow as standards evolve.