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Rewiring Retail: Mastering Data, Inventory, and the Online Customer Experience

July 23, 2025 8:00 AM ETStudio Gather | 45 Rockefeller Plaza
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Studio Gather
45 Rockefeller Plaza New York, NY

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In the rapidly evolving landscape of retail and e-commerce, staying ahead of the curve is not just an advantage—it's a necessity. Up against ad fatigue, climbing acquisition costs, and increased customer expectations, turning clicks into conversion and winning loyal customers can feel like a constant mountain to climb. Join Retail Brew for a comprehensive event designed to equip retailers with the knowledge of strategies needed to thrive in the digital marketplace. But don’t just take it from us, you’ll hear from leading brands, retailers, and e-commerce strategists to focus on critical elements of their success and practical solutions to today’s most pressing challenges. Here’s what you can expect to cover:

  • Data-driven decision-making: The foundation of e-commerce Success: In today's digital marketplace, data is the currency of success. This event will explore how retailers can effectively leverage analytics to drive personalization and growth. Expert panelists will discuss strategies for collecting and utilizing first-party data, how to navigate the complexities of data privacy regulations, predictive analytics for inventory management and customer behavior forecasting, and case studies of successful data-driven personalization strategies.
  • Inventory management in the digital age: The challenges of inventory management have been amplified in the e-commerce era, with supply chain disruptions adding further complexity. Hear advice from supply chain experts on advanced forecasting techniques for optimizing stock levels, strategies for mitigating supply chain risks, real-time inventory tracking and its impact on customer experience, and innovative approaches to demand planning in an uncertain market.
  • Enhancing the online customer journey: Creating a seamless and engaging online experience is crucial for attracting and retaining customers. During this event, we’ll unpack strategies for mapping and optimizing the digital customer journey, implementing AI-powered solutions like chatbots for improved customer service, personalization that enhances user experience and drive conversions, and post-purchase engagement tactics for building long-term customer loyalty.
  • Omnichannel integration: As the lines between online and offline retail continue to blur, creating a cohesive omnichannel strategy is more important than ever. We’ll discuss how to bridge the gap between online and offline interactions for a seamless brand experience across all channels, how to integrate your data for a 360 customer view, and best practices in aligning digital marketing efforts with e-commerce strategies.


Meet the experts

build a bear logo

Burlap & Barrel logo

DHL logo

dibs beauty logo

Frances Valentine

nuuly logo

Oura

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REBEL logo

VML logo

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Speakers

Aanan Contractor

Vice President, Storefront, Fintech & Loyalty

Wayfair

Katherine Brodie

CMO

Frances Valentine

Kim Gallagher

Executive Director of Marketing and Customer Success

Nuuly

Rachel Hardy

Head of Consumer Marketing

Pinterest

Eric Hatzenbuhler

Director of Performance Marketing

MNTN

Sharon Price John

CEO

Build-A-Bear Workshop

Megan Kohout

CRO

REBEL

Jeff Lee

CEO

Dibs Beauty

Jeremiah Linder

VP Global Retail

ŌURA

Christian MacLean

Director of Growth Ventures

ShipAccel

Nabil Malouli

SVP Ecommerce

DHL

Preeya Vyas

Chief Experience Officer, North America

VML

Ori Zohar

Co-Founder and Co-CEO

Burlap & Barrel

Ann Berry

Lead Analyst, Brew Markets

Morning Brew Inc.

Erin Cabrey

Senior Reporter, Retail Brew

Morning Brew Inc.

Jaimee Kidd

Senior Manager, Event Programming

Morning Brew Inc.

Jeena Sharma

Reporter, Retail Brew

Morning Brew Inc.

Erik Wander

Editor, Retail Brew

Morning Brew Inc.

Kristine Wyatt

VP, Audience & Ad Operations

Morning Brew Inc.

Ticketing

Tickets are non-refundable. Please email [email protected] for any questions.

Available

Early Bird Ticket

$125

Limited Quantity Available

Coming Soon

Standard Ticket

$149

Coming Soon

Last Call Ticket

$199

Available

Livestream

$99

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Agenda

8:00 - 9:00 AM ET

Registration and Breakfast

Start your day with breakfast, connect with fellow attendees, and get ready for a day of insights and inspiration.

9:00 - 9:05 AM ET

Welcome Remarks

9:05 - 9:25 AM ET

How Build-A-Bear Workshop Continues to Evolve through an Omnichannel Approach

To evolve in the digital age, legacy retailer Build-a-Bear Workshop was forced to pivot from a highly experiential brand to an omnichannel experience, while maintaining the original brand voice. To kick off our event, Sharon Price John will share strategies for meeting consumers both on- and off-line, the importance of being flexible to meet changing market conditions, and how retailers and marketers can tap into branded collaborations to expand their consumer base to target multiple generations.

In this session, attendees will learn:

  • How to embrace an additive, rather than cannibalistic, omnichannel strategy.
  • How to approach strategic partnerships to expand to new audiences
  • How to utilize themed stores and experiences in storytelling.
9:25 - 9:45 AM ET

Fulfilling the Brand Promise: How Logistics Became a Marketing Strategy

Today’s customers don’t just buy products—they buy expectations. Fast, transparent, and flexible delivery is no longer a backend function—it’s front and center in shaping brand perception. In this fireside chat, we’ll explore how forward-thinking retailers are transforming logistics into a competitive advantage. From real-time tracking and branded unboxing to flexible fulfillment and proactive communication, we’ll unpack how the post-purchase experience is redefining what it means to deliver on your brand promise.

Join us as we discuss the new playbook for connecting operations and marketing—where every shipment, return, and notification is part of the customer journey.

9:45 - 10:15 AM ET

Data-Driven Decisions for E-commerce Success

Data is the currency of success in today's digital marketplace. This session will explore how retailers can leverage analytics to drive personalization and growth. Expert panelists will discuss strategies for collecting and utilizing first-party data, embracing predictive analytics for customer behavior–and product– forecasting, and share case studies of successful data-first strategies and campaigns.

Attendees will learn:

  • How to determine the most impactful analytics and machine learning tools in order to uncover actionable insights.
  • How to navigate the complexities of data privacy regulations.
  • How to utilize data insights to create the most impactful marketing strategies, loyalty programs, and superior customer service.
10:15 AM - 10:35 AM ET

Coffee and Networking Break

10:35 - 11:00 AM ET

Inventory Management in the Digital Age

The challenges of inventory management have been amplified in the e-commerce era, with supply chain disruptions adding further complexity. Hear advice from supply chain experts on advanced forecasting techniques for optimizing stock levels, strategies for mitigating supply chain risks, real-time inventory tracking and its impact on customer experience, and innovative approaches to demand planning in an uncertain market.

Attendees will learn:

  • Strategies to better forecast demand across all channels.
  • Best practices for establishing processes for fulfillment and returns.
  • How to devise a game plan of action in a volatile market with so many uncertainties.
11:00 - 11:25 AM ET

Enhancing the Online Customer Journey

Creating a seamless and engaging online experience is crucial for attracting and retaining customers. During this session, we’ll unpack strategies for mapping and optimizing the digital customer journey, implementing AI-powered solutions like chatbots for improved customer service, personalization that enhances user experience and drives conversions, and post-purchase engagement tactics for building long-term customer loyalty.

Attendees will learn:

  • What tools can best help create custom shopping experiences that keep customers coming back (and buying more).
  • How to connect disparate sales channels for a smooth, frictionless shopping journey.
11:25 - 11:55 AM ET

The Future of Retail

With new tech, changing consumer habits, and growing competition, the future of retail is tough to navigate. From AI and personalized experiences, to the latest in augmented reality and livestream shopping, we’ll explore how technology is transforming the way we shop.

Attendees will learn:

  • How consumer behavior impacts the way retailers look toward the future
  • Whether the power of voice commerce and visual search is here to stay.
  • How machine learning can provide personalized experiences to your customers
  • How to implement livestream shopping seamlessly.

Interested in sponsoring?

Email us at [email protected]