About the Event

Fragmented data isn’t simply an inconvenience for marketers. It can, in fact, result in wasted ad dollars and even worse, frustrated consumers who have more choices than ever before to switch to another brand. By unifying customer data, smart retailers and marketers have seen significant gains in efficiencies that have allowed them to spend smarter, improve the customer experience and increase retention.

Join Retail Brew and industry experts as they shed light on how identity resolution can maximize efficiencies and lower acquisition costs. Learn how to reduce wasted spend, improve conversion rates and maximize retention.

Here’s what you can expect to cover:

1. Eliminating inefficiencies: Learn how identity resolution can help eliminate duplication and decrease wasteful marketing spend.
2. Building trust with consumers: Discover how using data responsibly can improve the user journey for both first time customers and repeat buyers.
3. Leveraging consumer data: Utilize real-time insights to reach the right people at the right time.