Start your day with breakfast, connect with fellow attendees, and get ready for a day of insights and inspiration.

A new look is easy. A new chapter is harder.

As Every Man Jack entered a pivotal phase of growth, the brand did more than refresh its packaging. It reintroduced itself to consumers through a video-first, full-funnel campaign featuring Tampa Bay quarterback Baker Mayfield, designed to drive both cultural relevance and measurable retail impact.

In this presentation, Kim Dao will unpack how the team connected brand evolution, premium innovation and integrated storytelling into one cohesive strategy. From creative development to in-store execution, she will share how Every Man Jack ensured its transformation resonated across channels and translated into real-world performance.

Social is no longer just a discovery engine. It is the storefront, the sales associate and the checkout counter all at once.

In this panel, leaders from across retail and creator-driven platforms will explore how influencer-powered shopping, UGC and live commerce are reshaping the path to purchase. From authentic creator partnerships to shoppable content built for conversion, we’ll examine how brands are turning scroll-stopping moments into measurable growth. If the feed is the new mall, this is the blueprint for winning in it.

TikTok Shop is not just another channel. It is a conversion engine with a culture layer baked in. In its first-ever TikTok Shop LIVE launch, Olaplex did more than show up. It built a high-velocity commerce machine that surpassed a key competitor’s GMV in half the airtime and drove sales up 1,100% in just months through its partnership with VaynerMedia.

In this session, Olaplex will break down the mechanics behind the momentum. From early testing and “cart training” to the tactics that turned casual viewers into repeat buyers, this is a tactical look at how social content becomes serious revenue. Then, in conversation with VaynerMedia, we’ll explore what these learnings mean for categories far beyond beauty and how brands should rethink live shopping as a performance channel, not just a brand play.

In an era of infinite scroll and endless options, attention is rented. Fandom is owned.

Kim Vaccarella will unpack how brands can move beyond transactional marketing to build true emotional investment and how that investment translates into retail performance. By centering product, community and cultural relevance, brands can turn customers into advocates and advocates into revenue drivers.

This session will explore the measurable impact of community engagement on retail growth and how product-led storytelling creates the kind of loyalty algorithms cannot replicate.

Retail media networks have proven successful for companies looking to experiment with new revenue streams, develop stronger brand partnerships and drive more sales. During this session, industry leaders will share best practices and a roadmap to scaling these networks in the year ahead.

Keywords are old news for today’s search engines. Now, it is about context, conversation and AI-generated answers. As LLM-driven discovery reshapes how consumers find products, brands must rethink how and where they show up across emerging AI ecosystems. In this presentation, Brian Stempeck will explore how AI visibility is changing the rules of brand discovery, what it means for attribution in 2026 and how marketers can adapt before traditional search and performance playbooks become obsolete.

So you’ve nailed the storyline and you’ve partnered with creators, but is your strategy driving sales? Discover how retail marketers are connecting the dots between content and conversions, and explore practical ways to make your campaigns not just measurable but scalable.

The future of personalization, social search, hybrid shopping, and AI-enhanced loyalty. End with a visionary perspective on how retail marketers will connect creativity and commerce in 2026 and beyond.