Creative storytelling, influencer-powered shopping, retail media and real-time data are shaping the future of retail marketing. Join Retail Brew and industry professionals in diving deep into a look at how narrative-driven content and social commerce drive conversions, how data tells you what’s working–and what’s not–and what’s up next for the future of retail marketing.

Here’s what we’ll cover:

Storytelling and Social Commerce: Cutting through the social clutter across platforms is no small feat, but it’s critical to turn browsers into buyers. Learn how brands are using creator-led campaigns, user-generated content, shoppable videos and live commerce to stand out across new and emerging platforms. 

Conversion and Attribution: So you’ve nailed the storyline and you’ve partnered with creators, but is your strategy driving sales? Discover how retail marketers are connecting the dots between content and conversions, and explore practical ways to make your campaigns not just measurable but scalable.

Fan Engagement and Building Communities: Brands are no longer just talking to their consumers about their products; they’re building products together. We’ll look at how fan-driven product development, co-creation and niche communities are selling out LTOs and merch drops and driving traffic and excitement to pop-up shops and more.

Building Loyalty with Zero-Party Data: Savvy retail marketers are designing value-driven experiences that encourage customers to voluntarily share their preferences. This data, in turn, fuels personalization, retention and long-term loyalty. Think gamification, interactive quizzes and retail media networks.

Scaling up with Retail Media Networks: Retail media networks have proven successful for companies looking to experiment with new revenue streams, develop stronger brand partnerships and drive more sales. Industry leaders will share best practices and a roadmap to scaling these networks in the year ahead.