About the Event

While most retailers are producing video, few are using it as a revenue driver. The brands pulling ahead aren't doing it with bigger budgets or fancier production. Instead, they've stopped treating video like a creative deliverable and started treating it like a commerce capability.

Join Retail Brew and industry leaders to break down what that shift looks like in practice and create a clear framework for turning video into a growth driver. Walk away with an understanding of the operational moves, the measurement plays, and the formats driving real conversion.

Here’s what to expect:

• Understanding your maturity model: Evaluate where you fall on the video maturity model and pinpoint the moves that will have the biggest impact on your business.
• Driving revenue: Move beyond video as a discovery channel and understand how leading retailers are using the channel to increase conversion and retention.
• Connecting to your commerce stack: Audit whether your current video placements are tied to your commerce and analytics infrastructure, and learn how to close the gap fast.