About the Event

Shoppers no longer start at the search bar. They start in a social feed, a group chat, or a conversation with an AI assistant, sometimes all three before their coffee gets cold. For retailers and brands, that means more on-ramps from discovery to purchase than ever, and a lot more places to lose someone along the way.

Join Retail Brew and industry experts for a look at how AI has changed the modern shopping journey, and how leading brands are competing effectively on this new shelf.

Here’s what to expect:

• Mapping the modern shopping journey. Products are being discovered across AI and search platforms, retailer sites, social shopping platforms, and delivery marketplaces. We’ll break down where shoppers move through these channels and what content is most influential on each.
• Optimizing UGC for AI crawlers. Not all UGC is created equal for the AI shelf. We’ll be sharing the actions brands should prioritize to ensure their UGC is optimized for AI crawlers.
• Authenticity as the new battleground. Shoppers are more skeptical than ever. We’ll break down how to protect your brand and customers from fraud while scaling your UGC program.
• Personalizing at scale. AI is shaping what shoppers see and what ends up in their carts. We’ll dig into how retailers are using it to tailor recommendations without making the experience feel like everyone else’s.
• Making it easier for the shopper. Every extra click is a chance to lose a sale. We’ll cover practical ways to make digital shopping simpler, faster, and more relevant.