Examining Shopper Personas
Repeat customers and large basket sizes are every retailer’s dream. However, the retail tactics of yesteryear don’t seem to resonate with the new generation of shoppers.
Our sponsor, Bolt, kicks off the event by discussing findings from their recent report on shopper personas and the role a seamless checkout experience plays in the shopper journey. Our editorial team then sits down with JOAN Creative’s Senior Cultural Strategist, Jenny Chang, and Albertsons Media Collective’s Head of Business Strategy & Marketing Science, Claire Wyatt, to unpack techniques and tactics to reach, engage, and keep your target shopper coming back for more.
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