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DTC Customer Loyalty Guide

DTC Customer Loyalty Image

Direct-to-consumer (DTC) brands rely heavily on building customer loyalty and generating word-of-mouth referrals. Successful brands like Mejuri, Casper, and more have effectively used these strategies to establish strong and long-lasting relationships with their customers.

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How DTC brands build customer loyalty

Customer engagement and loyalty are two of the hardest things to earn as a new brand. Heck, even getting customers in the first place is hard. So, how do DTC brands build customer loyalty, and what are the best marketing strategies?

In this article, we cover three strategies that famous jewelry brand, Mejuri, and similar DTC brands, such as Casper and Peloton, implement to keep customers coming back and spreading word of mouth.

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