The trade of used items is as old as commerce itself, with some Neanderthals no doubt doing a brisk business in pre-loved spears, but when it comes to major brands selling their own used items online, chances are you have T-shirts older than the custom.
ThredUp tracks the brands with the most active resale programs on its The Recommerce 100 list, which is updated monthly, and as of November, the furthest back any on the list go is 2009, when Eileen Fisher (No. 13) launched its resale program; the next oldest brands on the list date back to 2017, when both Patagonia (No. 12) and REI (No. 29) launched their resale programs.
Brands that hopped on the resale bandwagon (brandwagon?) in 2024 account for 18 of the list’s top 100, including Modcloth (No. 7), Zara (No. 8), and New Balance (No. 27).
Befitting an emerging industry, there is not a consensus yet on what to call secondhand items, as Retail Brew highlighted this year. “Resale” now seems to have the most currency, beating other descriptive (“used,” “pre-owned,”) and fanciful (“pre-loved”) monikers.
This year, the industry challenged something no less daunting than the tax code, with retail leaders in both the US and Canada arguing that secondhand items should not be taxed. The argument: The products were taxed when first sold; doing so again is double taxation.
Here, according to three resale CEOs, are some other takeaways from 2024.
Keep reading here.—AAN
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