“Black History Month is a sacred time when we honor our legends and extraordinary ancestors,” intoned a video Target posted to Instagram last February. As if to underscore just how sacred, over January and February of last year, Target commemorated Black History Month seven more times on Instagram, for a total of eight posts on the platform, where it has 6.1 million followers. Previously, Target posted about Black pride and history during Black History Month a total of eight times in 2021, six times in 2022, and 11 times in 2023. This year, Target posted about Black History Month just once. It was in a February 2 post that highlighted what it called its “#BlackHistoryMonth collection 🤎” of products from Black-owned and founded brands. That post (which Target also shared on Facebook), drew an avalanche of negative comments from Instagram users, who called out Target for championing the month just nine days after it announced it was rolling back its diversity, equity, and inclusion (DEI) efforts, as we reported. So did Target plan to post about Black History Month more this year, but stop after it was excoriated by commenters for that post (and for every post on various subjects since)? In repeated requests for comment, Retail Brew asked Target why it posted about Black History Month only once this year, and whether it considered it part of its decision to curtail its DEI efforts. Target did not respond to our questions, as it had not for our four previous recent stories about its DEI turnabout. Keep reading here.—AAN | 
