On Wednesdays, we wear pink spotlight Retail Brew’s readers. Want to be featured in an upcoming edition? Click here to introduce yourself. Nick Morgan is founder and CEO at content commerce company Vudoo, used by brands like Nike and Rip Curl. How would you describe your job to someone who doesn’t work in retail? My job is to create innovative solutions that allow brands and retailers to connect with consumers in new, engaging ways. At Vudoo, we focus on enabling brands to meet consumers where they are with interactive video technology. As CEO of the company, I sit at the helm of a team providing retailers with tools that enhance customer engagement and drive conversions. One thing we can’t guess about your job from your LinkedIn profile? My LinkedIn profile won’t reveal much about my leadership style. I believe culture eats strategy for breakfast. Creating a strong company culture is really important to me, and I go to great lengths to ensure my team feels valued. I care deeply about supporting them; I recognize the amazing effort they put in and I try to match that. I aim to be respectful of people’s home life and don’t expect people to work around the clock. I have worked to create a company culture where everyone feels we can call on each other. What’s your favorite project you’ve worked on? It has to be developing and evolving Vudoo’s interactive video technology. Keep reading here.—EC |