In what’s quickly becoming the true Gucci fashion, sales for the retailer dropped 25% YoY, as part of the broader decline in Kering’s Q2 revenue. The numbers are hardly shocking for two primary reasons: Luxury is in a very obvious slump with many major retailers struggling, and Gucci has been at the forefront of this struggle with disappointing results quarter after quarter. Bret Bero, assistant professor of practice in management at Babson College, calls it a “revenue challenge.” “There may be other things that they need to fix and turn around, but when you have that greater revenue decline, the clock starts ticking,” he told Retail Brew. He added that the brand’s biggest challenge over the years has been the loss of its core customers as it went through a series of different creative directors each with their own vision. Keep reading here.—JS |