When Will Haire, CEO and founder of BellaVix, an agency that works with Amazon sellers, toured Amazon’s Las Vegas warehouse facility in March this year, he was impressed by the operation that employed 6,000 workers. In addition to the workers, a packaging machine that was boxing and taping the items that travel on the conveyor belt caught Haire’s attention because it was super fast. “It’s insane how efficient it is with the robotics, and how they preserve privacy and maintain anti-theft [measures],” he said. “This obviously came with years of making mistakes and learning, but they’re going to be the world’s largest logistics company.” The technology piece of logistics is possibly what Amazon Founder Jeff Bezos had in mind when he decided to launch Fulfilled by Amazon (FBA), which he described as—a set of web services that turned Amazon’s fulfillment center network into a giant computer device. “Pay us 45 cents per month per cubic foot of fulfillment center space, and you can stow your products in our network,” Bezos wrote in a letter to shareholders in 2006. Amazon’s FBA is a characteristic story of the 21st century because of its technology. When it launched in 2006, Amazon FBA didn’t create much controversy, but neither were people discussing it as a major development or game-changer. Amazon’s big step into the not-so-glamorous world of logistics started off quietly. Today, Amazon’s wild ride in the business of picking, packing, and shipping items, is a well-oiled machine that brands maintain is essential to grow on the platform. FBA can ship items to customers in more than 100 countries. Experts also say that Amazon’s journey in its logistics business is very much in expansion mode. Keep reading here.—VC |