The ethos of eBay has evolved significantly since the resale platform was introduced in 1995, from a 2003 “Weird Al” Yankovic parody song listing, well, junk purchased on the site to dressing pop stars at the Met Gala the past two years.

As more consumers are turning to the platform for value—pre-loved and refurbished products now account for 40% of eBay’s gross merchandise volume—eBay is committed to its values around sustainability. It even hit its goal to achieve 100% renewable energy powering its operations by 2025 a year early.

“We’re staying the course when it comes to sustainability,” eBay’s Chief Sustainability Officer Renee Morin told Retail Brew. “It’s part of who we show up as. We have to have trust on the platform, but we also need our consumers to have trust as to who we are as corporate actors.”

Morin shared how the resale pioneer is doubling down on sustainability as recommerce’s popularity rises.

Keep reading here.—EC

Just like the birthday celebrations of the most self-centered people, Amazon’s Prime Day event will last four days this year. The extravaganza when everyone rushes to order a bargain flat-screen TV kicked off at midnight and will last through Friday, instead of just the usual two days.

Amazon could ship a record $21.4 billion worth of products during the elongated Prime Day stretch, 60% more than it shipped during the event last year, according to projections by BofA Securities Analyst Justin Post.

High stakes this year

A prolonged Prime Day isn’t just about the usual juicing of sales and Prime subscriptions, but also a way to mitigate the impact of any future tariffs, analysts say.

• Extending the deals gives customers more opportunity to front-load large purchases before new tariffs kick in.
• It could also reinforce Amazon’s reputation as a deals purveyor despite any tariff-related price hikes.

Then there’s AI: The shopping rush is a chance for Amazon to get customers talking with its AI assistant, Rufus, which is designed to help customers sift through product info, reviews, and deals.

Keep reading here on Morning Brew.—SK

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Wayne Liu is chief growth officer and president of America at beauty and fashion tech company Perfect Corp.

How would you describe your job to someone who doesn’t work in retail? As Perfect Corp’s CGO and president of America, I help some of the world’s biggest beauty and fashion brands bring cutting-edge AI experiences—like virtual product try-ons, skin and hair analyses, and more—to life. My job is to bring together technology, creativity, and business strategy to help brands use these tools to enhance how people discover and interact with products, whether online or in-store.

One thing we can’t guess about your job from your LinkedIn profile? A big part of my job is acting as an interpreter, bridging the gap between technical teams, creative marketers, and brand executives. I often find myself helping AI engineers see the artistry of beauty and brand leaders understand the potential of code. It’s like being multilingual, just across disciplines.

What’s your favorite project you’ve worked on? Creating PerfectGPT, our AI-powered beauty assistant, has been one of my proudest moments.

Keep reading here.—EC