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Bri Waldoch held roles at Target and Maurices before landing at Gopuff, where she’s director of private label.
How would you describe your job to someone who doesn’t work in retail? I lead the private label strategy at Gopuff, overseeing product development, sourcing, brand management, and merchandising of our private label brands. My five- and seven-year-old kids just call me the “snack lady” because we try a lot of development samples at home! Essentially, our private label team identifies products customers would love to see under our private brands. We determine the best sizes and flavors, identify supplier partners, negotiate costs, collaborate with our talented creative partners on packaging design, and launch these new items in the Gopuff app and BevMo! stores all with the goal of offering our customers high-quality products at great value every day.
One thing we can’t guess about your job from your LinkedIn profile? One of my favorite aspects of my role is collaborating with an extremely talented cross-functional team, including food scientists, regulatory and food safety professionals, creative designers, and digital merchandisers. This has been a consistent highlight throughout my career.
Keep reading here.—EC
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