Is live shopping big in the US? Maybe not yet, but its runaway success in China makes companies believe the trend is poised to take off.

One of live shopping’s biggest platforms is TalkShopLive, founded in 2018, which lets publishers, celebrities, and creators stream shoppable content across multiple platforms simultaneously, rather than asking them to choose between Amazon or TikTok Shop.

New CEO Sandie Hawkins—who previously launched TikTok Shop in the US and has more than 20 years of experience across commerce, digital media, and advertising—spoke with Retail Brew about TalkShopLive’s overall strategy to attract as many eyeballs as possible.

Keep reading here.—VC

Retailers around the world have been on a rollercoaster since the beginning of the Covid-19 pandemic when it comes to dealing with the global supply.

While the Trump administration’s tariffs have forced them to either pay exorbitant costs—which may now be subject to refunds, following the Supreme Court decision in February—or rethink and overhaul their supply chains, the ongoing war in the Middle East has only made matters more complex.

Although most goods aren’t manufactured in key parts of the Middle East, the region sits along some of the world’s most critical shipping routes, such as the Red Sea and the Suez Canal, which is responsible for 12% of the total global trade of all goods, according to the World Economic Forum.

Still, retailers may feel the conflict’s impact less through direct supply disruptions and more through rising energy and freight costs.

Keep reading here.—JS

Cleaning is a chore. Or is it?

The ways people think about cleaning are evolving, according to a recent report from The Clorox Company. Cleaning can be a mood booster, according to research: After cleaning, 86% of surveyed Americans feel a sense of accomplishment, 85% feel satisfied, and 70% feel refreshed, numbers that are up 13 percentage points from 2016.

There are generational differences, too: Almost half of Gen Z consumers surveyed said they look forward to cleaning, a stark contrast from just 18% of older consumers surveyed.

That changing sentiment is informing The Clorox Company’s product development and is prompting changes to its advertising messages that aim to reflect those feelings, according to CMO Eric Schwartz.

Keep reading here on Marketing Brew.—KM

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• Senior Manager - Integrated Supply at Civil Recruit