On Wednesdays, we wear pink spotlight Retail Brew’s readers. Want to be featured in an upcoming edition? Click here to introduce yourself. Cristy Aranguiz is co-founder and CEO of a multi-state cannabis enterprise, leading Cannabis & Glass, Iowa Cannabis Company, and Minnesota Cannabis Services. How would you describe your job to someone who doesn’t work in retail? I run companies that have to operate flawlessly every single day. Retail looks simple from the outside, but behind the scenes, its logistics, compliance, customer experience, pricing strategy, supply chain, hiring, and marketing all happening at once. My job is to make something incredibly complex feel seamless to the customer. One thing we can’t guess about your job from your LinkedIn profile? I read every customer review: the good ones and the tough ones. People don’t realize how seriously I take customer feedback. It’s one of the best ways to stay grounded and understand exactly where we’re winning and where we need to improve. What’s your favorite project you’ve worked on? Scaling our Washington retail operations will always be my favorite. It’s where I learned how to run a real business, like how to increase volume, sharpen pricing, improve processes, and build a team that can execute at a high level. Keep reading here.—EC |