If as an online merchant you’ve avoided live shopping because it felt like extra work, the latest Whatnot tool for Shopify storefronts attempts to fix that. Sellers on Shopify can now sell via livestreams or “Buy It Now” listings.

Live shopping platform Whatnot has added a direct plug-in for Shopify, so live selling fits into the existing workflow of merchants on Shopify stores, instead of needing to create a separate tech layer.

“Whatnot’s live commerce community is one of the most engaged in e-commerce, and now it connects directly to the products, inventory, and orders merchants already manage in Shopify,” Jeff Kennedy, product partnerships at Shopify, wrote in an email. “Beta merchants like Glow Luxury and FashioNica are already seeing the impact firsthand.”

Whatnot released the plug-in in beta earlier this year, and the company says that businesses using the integration have driven over $10 million in sales across nearly 20 product categories.

Keep reading here.—VC

You’ve probably never heard of Circ, but the textile-to-textile recycling company is aiming to shake up the viscose supply chain through a new partnership with China-based Xinxiang Bailu Chemical Fiber Co (Bailu), one of the world’s largest viscose filament producers.

Viscose, often marketed as “rayon,” is one of fashion’s most widely used fibers, appearing in everything from dresses to linings, and traditionally relies on wood pulp sourced from forests.

Now, Bailu has struck a deal with Circ to buy its recycled pulp for commercial-grade viscose filament production. Simply put: It will use Circ’s recycled pulp to produce viscose filament at industrial scale, potentially giving textile-to-textile recycling its biggest commercial push yet.

Keep reading here.—JS

Bed Bath & Beyond has gone on quite a journey in the past few years. Since Overstock.com purchased its intellectual property in 2023, the online retailer has cobbled together a sprawling portfolio of brands ranging from retailers such as BuyBuy Baby, Kirkland’s, and The Container Store, to a blockchain asset portfolio and a real estate finance platform.

How it all fits together is the question, and CEO Marcus Lemonis assured shareholders this week that there’s a plan to integrate its businesses and return to growth.

“The business is still in the process of rebuilding, but the trajectory is clear and reflects a model that is beginning to scale,” he wrote in a letter to shareholders.

Keep reading here.—AV

Tired of one-size-fits-all job boards? CollabWORK highlights roles that reflect your interests and goals—delivered through communities like Retail Brew. Click here to explore the full job board.

• Creative & Brand Marketing Manager at Taste Buds Kitchen – HQ
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