Physical retail may no longer be the first place customers discover a brand, but it’s increasingly becoming the place they decide whether to stay with one.

At Retail Brew’s Clicks, Bricks, and Everything in Between event earlier this month, executives from premium diaper brand Coterie and Western-wear retailer Tecovas discussed how stores fit into the increasingly omnichannel shopping journey.

While they have taken different approaches to brick-and-mortar—Coterie through wholesale partnerships and Tecovas through its own stores—both brands believe physical retail has become a powerful growth driver.

For Coterie, physical retail has helped introduce the brand to new parents before funneling them into its subscription business, with 10%–12% of new customers acquired through retail over the last two years. Meanwhile, Tecovas customers who shop across channels generate 32% higher lifetime value.

ICYMI, here’s a recap of Retail Brew’s conversation with Kara Silver, VP of e-commerce at Tecovas, and Grace Weingard, president of Coterie.

Keep reading here.—JS

Chinese shoppers have joined US consumers in their quest for value.

Per Bain & Company’s China Shopper Report 2026, published in collaboration with Worldpanel by Numerator, China’s fast-moving consumer goods (FMCG) market is being reshaped by value-seeking shoppers, shifts in demographics, and channel evolution.

In April 2026, the FMCG sector returned to volume growth (to 1.3%) after posting a relatively modest 0.9% gain in 2025, indicating that some of the softness seen earlier in the year may have been influenced by holiday timing.

Keep reading here.—JS

There’s a lot that goes on in the bedroom that’s not appropriate for your typical bedding advertisement. That’s probably why most ads in the category opt for imagery of clean lines, fluffed sheets, and perfectly tufted beds.

Brooklinen’s new ads, which reintroduce the company’s Luxe Sateen bedding product, are taking the opposite approach. The spots, which are running on social platforms and out-of-home in New York, feature models lounging in their underwear or appearing undressed under the sheets, sometimes embracing a partner.

It’s a continuation of the brand’s “Best in Bed” campaign, which debuted in the second quarter of 2025, and continues the double entendres that started with the tagline.

Keep reading here on Marketing Brew.—KM

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