AI shopping agents are already making purchase decisions on behalf of consumers, and one company is betting that the brands plugged into its AI platform will get chosen over those that aren’t.

With more than 950 retail customers including Dunkin’ and BJ’s Wholesale Club, and an AI platform built on retailer-owned data to eliminate AI errors, Rezolve AI is positioning itself as the infrastructure layer for the emerging world of agentic commerce.

Unlike earlier generations of AI that primarily assisted with search and discovery, agentic AI is designed to act. It can consider options, make decisions and transact on behalf of consumers. This evolution is fundamentally shifting the very top of the shopping funnel and redefining how shoppers decide what to buy.

Rezolve’s enterprise AI platform, Brain Suite, uses traditional binary semantic search and probabilistic algorithms—in other words, a combination of AI and non-AI tools—to help retailers sell more effectively online.

Keep reading here.—VC

As basketball culture continues to stretch far beyond the court, Foot Locker is betting big on the sport as both a cultural identity and business strategy.

Earlier this month, the retailer unveiled “Hoops Lives Here,” a new year-round basketball platform and campaign featuring NBA and WNBA stars including Paolo Banchero, Chet Holmgren, Payton Pritchard, and Jewell Loyd. The campaign imagines the athletes living inside a Foot Locker store, reinforcing the idea that basketball “lives” everywhere, not just during the game.

Retail Brew caught up with Foot Locker CMO Brett O’Brien to discuss the company’s broader basketball strategy, the rise of women’s basketball sneakers, and why the retailer believes even non-basketball fans want to participate.

Keep reading here.—JS

Target is making big moves in its supply chain operations. The retail giant announced this week that it’s expanding next-day delivery to 60% of the US population with the addition of 50 new metro areas. It also named ex-Walmart executive Jeff England as its new chief global supply chain and logistics officer.

Target is tasking England with “accelerating Target’s supply chain plans to improve its shopping experience,” per a company release, with a focus on delivering “greater speed, reliability and precision.”

Keep reading here.—AV

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