Cooking with Dash
To:Brew Readers
Retail Brew // Morning Brew // Update
Dash brand co-founder and CEO Evan Dash.
June 02, 2023

Retail Brew


It’s Friday. To be more precise, it’s the first summer Friday of the year—for some and, well, the last day of a mercifully short week for others. So we want to know where you fall in the debate apparently taking shape around the tradition: essential perk of the modern workplace, or outdated remnant in a post-pandemic, increasingly hybrid office environment? Drop us a line…and take the rest of the day off.

In today’s edition:

—Andrew Adam Newman, Jeena Sharma


Making a Dash for it

Evan Dash holds a mini waffle maker made by his brand, Dash. Andrew Adam Newman

Sometimes it takes a big leap to make a small appliance.

Take, for example, the Dash mini waffle maker, which cooks a single four-inch waffle.

On a recent spring afternoon, Evan Dash, co-founder and CEO of StoreBound, which owns the brand, sat at a conference table in the company’s bustling headquarters in Manhattan’s Financial District. He held one of the waffle makers and explained how it came to be.

Dash and his wife, Rachel, StoreBound’s co-founder and chief strategy officer, were at a trade show in Germany in 2012 when they saw a little pizzelle maker.

“And Rachel said, ‘What about a mini waffle maker?’” he told Retail Brew. “And I said, ‘It’ll never sell.’ Flat out, I just dismissed it.”

But she persisted, and an employee they’d brought along to the trade show sketched what Dash called a “cute, bubbly design,” of the waffle maker they’d ultimately introduce in 2015.

“And lo and behold, it was like gangbusters out of the gate,” Dash said. “People saw it and absolutely flipped.”

  • More than 21 million of the devices have been sold.
  • The hashtag #dashminiwafflemaker has 23 million views on TikTok.
  • It has more than 186,000 five-star reviews on Amazon.

The Evan Dash who acknowledged his initial impulse was wrong and deferred to his team is not the same Evan Dash who previously was SVP of Macy’s home store, he said.

“When I worked at Macy’s, you’d have to open both doors for me to fit through with my head—I had this giant ego,” Dash said.

Keep reading here.—AAN



A whole new world for TV ads


Connected TV (CTV) has unlocked a new horizon for TV advertising. Marketers don’t have to choose between reach and precision anymore—the streaming boom means brands of all sizes can harness both the breadth of TV and the targeting and measurement of performance marketing.

Maximize both your ad spend and quality inventory with MNTN.

Two out of 3 retail marketers see CTV as a competitive performance channel. On top of that, 67% of retail marketers surveyed by MNTN and Retail TouchPoints are increasing their CTV ad budgets in the next year.

These numbers are crystal clear. Get in on the action with more measurable revenue, more website traffic, more everything with CTV. And on MNTN’s platform, you can be confident that those ads are performing on the metrics that matter most to you.

Get your demo.


Sweet escape

old Skittles ad from the '90s Vintage Ad Browser

If you hear the phrase “Skittles ban” going around, don’t panic. Skittles are not being banned—at least not yet.

The phrase was coined by critics to describe a bill passed by the state Assembly in California that would effectively prohibit the use of five chemical additives found in food products—red dye No. 3, titanium dioxide, potassium bromate, brominated vegetable oil, and propyl paraben—including, yes, Skittles, packaged cookies, and frostings.

While consumer advocates supporting the bill have touted the numerous health risks that come with the additives, its critics, which include (shocker!) candy brands, argue that the federal and state approval systems for the food additives have found them to be safe. Either way, the debate is only getting more heated by the day.

Real impact: Then there are others who say the ban would change the way a lot of the products taste. But is that really true?

Keep reading here.—JS



Today’s top retail reads.

A new dawn: Chick-fil-A, which has maintained a steady reputation for its conservative values, is drawing criticism for being too “woke” as it pursues policies focused on diversity, equity, and inclusion. (the New York Times)

Wasteland: Secondhand clothing dealers from Ghana are lobbying to stop the fast fashion industry from dumping enormous amounts of clothing in the country, calling it an “environmental catastrophe.” (The Guardian)

Tread lightly: Corporations from Target to Anheuser Busch InBev are under intense pressure from consumers as Pride month kicks off. (Axios)


  • Apple is looking at opening several new stores across China, the UK, and the US.
  • Patagonia reached a settlement with Gap after accusing it of copying Patagonia’s “iconic” snap pocket design.
  • Lululemon saw its shares jump after reporting stronger sales in the last quarter.
  • Walmart is testing new packaging to cut down on waste.


Three of the stories below are real...and one is most definitely not. Can you spot the fake?

  1. Panda Express is funding an Asian American studies fellowship at an Ivy League university.
  2. In honor of National Jerky Day, Jack Link is hosting a “meat retreat” that starts at $2,700 and will be held at a limited-time dude ranch resort.
  3. A Panama-based speakeasy makes cocktail recommendations after doing a tarot card reading of the customer.
  4. Two Florida women are suing a local burger joint for misleading customers by not using enough mustard on its burgers.

Keep reading for the answer.


Share Retail Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: {{profile.vars.referral_count}}

Click to Share

Or copy & paste your referral link to others:{{profile.vars.referral_code}}


Alright, whatever your feelings are on putting mustard on a burger, we’re not sure it’s worth suing a place over.


Written by Andrew Adam Newman and Jeena Sharma

Was this email forwarded to you? Sign up here.

{if !contains(profile.lists,"Marketing Brew") || !contains(profile.lists,"CFO Brew") || !contains(profile.lists,"HR Brew") || !contains(profile.lists,"EmTech Brew") || !contains(profile.lists,"IT Brew") || !contains(profile.lists,"Retail Brew") || !contains(profile.lists,"Healthcare Brew")}

Take The Brew to work

    {if !contains(profile.lists,"Marketing Brew")}
  • Marketers: {if !contains(profile.lists,"Marketing Brew")} Marketing Brew {/if}
  • {/if} {if !contains(profile.lists,"CFO Brew") || !contains(profile.lists,"HR Brew")}
  • Corporate: {if !contains(profile.lists,"CFO Brew")} CFO Brew   {/if} {if !contains(profile.lists,"HR Brew")} HR Brew {/if}
  • {/if} {if !contains(profile.lists,"EmTech Brew") || !contains(profile.lists,"IT Brew")}
  • Tech: {if !contains(profile.lists,"IT Brew")} IT Brew   {/if} {if !contains(profile.lists,"EmTech Brew")} Tech Brew {/if}
  • {/if} {if !contains(profile.lists,"Retail Brew")} {/if} {if !contains(profile.lists,"Healthcare Brew")} {/if}
{if !contains(profile.lists,"Daily Business") || !contains(profile.lists,"Money Scoop") || !contains(profile.lists,"Money With Katie")}

Get smarter in just 5 minutes

    {if !contains(profile.lists,"Daily Business")}
  • Business News: Morning Brew
  • {/if} {if !contains(profile.lists,"Money Scoop") || !contains(profile.lists,"Money With Katie") || !contains(profile.lists,"Raise")}
  • Money & Career: {if !contains(profile.lists,"Money Scoop")} Money Scoop   {/if} {if !contains(profile.lists,"Money With Katie")} Money With Katie   {/if} {if !contains(profile.lists,"Raise")} Raise {/if}
  • {/if}

Business education without the BS

Interested in podcasts?

  • Check out ours here

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2023 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011
Retail news that keeps industry pros in the know

Our free retail newsletter delivers insights to keep retail leaders and decision-makers up to date.