Walmart’s paid membership program, Walmart+, is officially available in Canada. Last week, the retailer made its $89 annual subscription delivery service, which offers same-day delivery and free shipping, live to shoppers in Canada. It’s the first international expansion for Walmart+, which rolled out in the US in September 2020. “This expansion shows that the value proposition of Walmart+ is not limited to one country or location,” Deepak Maini, SVP of Walmart+, told reporters during Walmart Associates Week in Bentonville, Arkansas. “The underlying need is universal.” Benefits include unlimited free same-day delivery on orders over $35, discount on express delivery, free shipping with no order minimum, and access to Canadian streaming service Crave’s ad-supported tier. At a high level, Walmart sits in the middle of serving customers both in stores and online and at scale. This overseas expansion of one of its tech-driven shopping experiences ties in with Walmart’s larger mission of serving and interacting with customers everywhere across physical and digital channels. Keep reading here.—VC |