We’re entering a new phase of retail shopping, as AI steps into store aisles. Brands are plugging AI anywhere they can to help employees more easily find and access information and cut down on the manual work baked into the in-store experience. More recently, brands like The Vitamin Shoppe and Tecovas have rolled out AI-powered touchscreens and apps, respectively, to make the in-store experience more productive. In early 2026, The Vitamin Shoppe rolled out a namesake digital touchscreen called “Shoppe Advisor” in its Upper East Side store in New York City, dubbed an “innovation” center by the retailer. The supplement retailer used AI to build and code the new interactive screen, which gives consumers information about workouts, energy drinks, sleep, and other related wellness content, which was previously really hard to get to. “We did not set out to say, ‘How can we use AI in our stores?,’” Andrew Laudato, COO of Vitamin Shoppe, said on a recent Shoptalk Spring panel. “What we said was, ‘How can we provide a better customer experience, bringing digital content into the hands of our stores and to our customers?’” Keep reading here.—VC |