In a marketplace where speed is everything, the conversation “lumbered on” for eight years, Bill Catania, CEO of OneRail, told Retail Brew. The last-mile delivery network and logistics platform, founded in 2018, had been pitching FedEx on the idea of partnering so the carrier service could offer same-day delivery to its 2.3 million active customers. But it wasn’t until 2025 that FedEx got serious about same-day delivery, Catania said, and that’s when things “accelerated dramatically.” Now that vision is a reality with the launch of FedEx SameDay. Through its partnership with OneRail, FedEx is connected to a national network of 1,000 delivery partners providing two-hour and end-of-day service as well as real-time tracking, proof of delivery, and predictive ETAs to customers. “The OneRail team offers a great opportunity to—I don’t want to say flip a switch—but effectively unlock that capability nationwide,” Jason Brenner, SVP of digital portfolio at FedEx, told Retail Brew. “This is a good opportunity for us to go to market quickly.” So why did FedEx wait until now to roll out same-day delivery, when companies such as Amazon have been offering it for more than a decade? For OneRail, which is ultimately enabling that ability, the answer comes down to how hard it is to build a reliable nationwide network that a company like FedEx could trust to meet its standards. Keep reading here.—AV |