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Bulking up
To:Brew Readers
Retail Brew // Morning Brew // Update
Home Depot’s approach to big and bulky delivery.

Hello. For some consumers, Diet Coke isn’t just a beverage; it’s a personality trait. And in India—where the Iran war has reportedly left the beloved soda in seriously short supply—some locals have begun hosting “Diet Coke parties,” where soda-starved guests pay premium cover charges for endless refills. It appears absence really does make the heart grow fonder.

In today’s edition:

—Alex Vuocolo, Vidhia Choudhary, Erin Cabrey

         
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