Skip to main content
A chain and again
To:Brew Readers
AI supply chain startup Altana.

Hello, did we catch you standing in line for an $11 cake in a cup? In NYC, where queuing for…something has practically become a competitive sport, a dessert called “dotcake” is getting people out of bed as early as 6 a.m. Essentially a cup of cake topped with rainbow sprinkles, the confection has exploded across TikTok, inspiring bakeries and grocery stores to roll out their own versions. It’s a piece of cake, but getting one, apparently, is not.

In today’s edition:

—Patrick Kulp, Jeena Sharma, Alyssa Meyers

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2026 Morning Brew Inc. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

By subscribing, you accept our Terms & Privacy Policy.

A mobile phone scrolling a newsletter issue of Retail Brew