When it comes to adopting AI, live shopping platform Whatnot’s Chief Product Officer Tom Verrilli says it is ahead of legacy e-commerce platforms simply because it was born at the right time.

“We’re still new enough that most of the systems we’re building are new and therefore stand to gain immensely from powerful new AI tools,” Verrilli told Retail Brew.

On Tuesday, Whatnot rolled out four new AI tools, two to support product listings and two to support fulfillment. Sellers can use their phone camera to generate product listings in less than five seconds with Snap List and add new items during a live realtime with Live List, the company said. To speed fulfillment for merchants, Automated Shipping Profiles pick the right shipping label from a photo, and Proof of Drop Off lets sellers scan labels at drop-off.

The platform, founded in 2019, operates in nine countries and sells items across more than 140 categories. Weekly livestream content on Whatnot has reached 20 million minutes, while viewer watch time has tripled YoY. The growth extends to top sellers too—the number of merchants earning more than $1 million in lifetime sales has more than doubled in 2025, Verrilli said.

Verrilli spoke with Retail Brew about how Whatnot is thinking about AI and the evolution of liveshopping as AI embeds itself deeper within e-commerce.

Keep reading here.—VC

Getting married can be quite a production. There’s the venue, food, drinks, dessert, flowers, decorations, and invitations to think about, not to mention the couple’s attire, officiant, photographer, videographer, entertainment, and a wedding party to choose as part of the perfect day.

So it’s no surprise that some couples are keen to have pros at managing massive productions take the reins. We’re not talking about wedding planners, though—we’re talking about brands.

Keep reading here on Marketing Brew.—KM

It’s the last full week before Thanksgiving, and with several major earnings reports and data releases coming out, it should be a good week for taking stock of how the retail industry is faring before its busiest and most financially important time of the year.

Here’s what’s going on in retail this week:

In earnings: It’s a big week for retail earnings, with mass retail, discount, home improvement, and warehouse stores all reporting. Kicking off the earnings spree is The Home Depot on Tuesday. Next up are TJX Companies, Target, and Lowe’s on Wednesday, and Walmart and Ross Stores on Thursday. BJ’s Wholesale will finish out the week on Friday.

These reports will cover the back-to-school shopping season through the month of September, and should provide a window into how retailers and consumers are behaving in the lead-up to the crucial holiday season.

Keep reading here.—AV

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