| Raspberry AI: from prediction to production. |
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Hello, Kraft Heinz is hoping to ketchup with consumers, and apparently, the secret sauce is…cheesy ramen and high-protein Jell-O. After years of declining sales, the packaged food giant has cooked up a comeback with a $700 million investment in marketing and product innovation, per the Wall Street Journal. Other items on the menu include fiber-infused Crystal Light and sandwich-friendly bacon. We’ll see if consumers bite. In today’s edition: —Jeena Sharma, Alex Vuocolo, Vidhi Choudhary |
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E-COMMERCE Berried away  Raspberry AI | Fashion trends move fast. But when it comes to getting the clothes onto shelves, Raspberry AI moves faster. The platform wants to close the gap between prediction and production by expanding beyond AI-powered design into the work that follows, from technical specifications to e-commerce imagery and marketing campaigns. Currently, the company works with 460 brands, per CEO and Founder Cheryl Liu, who said the expansion grew out of seeing how much work remained after a design was approved. “Design is not where the work ends,” she told Retail Brew. “That’s just the beginning.” The idea is to connect tasks across design, merchandising, and marketing, allowing brands to create digital product concepts and the assets needed to sell them before physical goods are ready. Keep reading here.—JS |
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Sponsored By Shopify What about these AI-referred shoppers?  | A recent Shopify webinar looks at the early data on AI-referred shoppers and what it tells brands that are deciding whether to invest now or wait. Shopify’s SEO and solutions leads hosted the event, digging into the insights and implications. Set aside 30 minutes to learn: - what the numbers show about how AI shoppers behave
- how to become the brand AI recommends
- what Shopify infrastructure is already running to support the AI shopping shift
If you’re curious about these early movers, how they behave differently, and what the growth trajectory looks like, the webinar has those answers. Watch now. |
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STORES More, faster  Getty Images | AI investments are starting to pay off for transportation and logistics companies, but now they want to see faster returns on them, according to a survey from Sparq. The AI-native digital engineering services firm surveyed 313 decision-makers and key influencers in the logistics industry and found that while 90% of respondents said AI investments exceeded expectations, 62% require “faster ROI timelines from vendors,” per the survey. “Buyers are seeking more from their growing investments and expecting their vendors to step up,” Scott Monnig, chief client officer at Sparq, told Retail Brew. A microcosm of this trend, Monnig added, was evident in how companies are thinking about demand forecasting tools. Keep reading here.—AV |
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TECH Prime scam  Sopa Images/Getty Images | On Sept. 1, Amazon rolled out a tool that lets shoppers ask its AI assistant Alexa for Shopping whether a message claiming to be from Amazon is legit or not. Ask about an email, text, or call, and Alexa checks the details against Amazon’s full record of every communication it has ever sent using artificial intelligence. Amazon’s verification tool on Alexa for Shopping gives customers a definitive answer to whether a message actually came from Amazon or a scammer. The tool targets impersonation scams like order confirmations or fake account alerts that have become “prolific” on the marketplace, Abigail Bishop, global head of scam prevention at Amazon, told Retail Brew. Keep reading here.—VC |
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Sponsored By The Ibotta Performance Network  | Vibe check on holiday shopping. The holiday shopping season is like a snowflake—no two are exactly alike. And Ibotta’s recent report reveals what you need to know about this year’s. It shows data on how consumers are approaching holiday shopping, how they’re feeling financially, and what’s getting them to checkout. Take a look. |
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swapping skus | Today’s top retail reads. Price is not right: New York City is looking to put an end to algorithm-driven pricing, meaning retailers may soon be barred from charging two shoppers different prices for the same item. (the New York Times) Survival of the fittest: Why brands like Coach and Ralph Lauren have seen sales go up in China while LVMH and Kering continue to struggle. (Bloomberg) Stock up: Keurig Dr Pepper announced a $2 billion public stock offering before its previously announced split. (Reuters) *A message from our sponsor. |
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Jobs  | Tired of one-size-fits-all job boards? CollabWORK highlights roles that reflect your interests and goals—delivered through communities like Retail Brew. Click here to explore the full job board. |
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