Amazon is reportedly moving its Prime Day shopping event from July to June for the first time.

The summer deals event that typically happens in mid-July is expected to take place closer to the last week of June, Bloomberg reported. Amazon has been tweaking its Prime Day playbook over the years to expand everyday purchases on its marketplace.

Last year, it held its longest Prime Day—four days, from July 8 to July 11—for the first time. In 2022, the e-commerce giant soft launched hosting a second Prime Day in the fall, which started as an experiment on Amazon’s part to get rid of Covid-era excess inventory sitting in its warehouses. However, the company has continued to host similar sales events in October ever since which it dubbed “Prime Big Deal Days.”

Brands selling on Amazon said the decision to move Prime Day to June this year could benefit their sales, as July is traditionally considered slower with people taking time off for vacations. Merchants are preparing by shipping products early and moving up their product launches.

Keep reading here.—VC

From store closures and geopolitical tensions to rising costs and supply chain disruptions, retailers seem to be facing a never-ending sea of challenges. And luxury hasn’t been exempt.

Kearney’s 2026 global luxury industry outlook, however, shows signs of stabilization.

While a spending pullback in China and sweeping C-suite changes across luxury brands have shaken the industry, “the global luxury market is stabilizing at a more measured pace,” per the report.The company predicts a growth of 2%–4% in 2026 that is likely “unevenly distributed across regions, categories, and client tiers.”

Still, Katie Thomas, lead at Kearney Consumer Institute and co-author of the report, told Retail Brew she’s not “overly bullish,” as aspirational consumers continue to weigh whether to spend on luxury or trade down to mass-market brands.

Keep reading here.—JS

Reddit has added new shopping tools to monetize authentic human conversations on its platform.

On Tuesday, the social media platform announced the rollout of Collection Ads, which combine a lead image with shoppable product tiles in a single carousel, connecting discovery to purchase. Collection Ads sit under what Reddit has dubbed more broadly as Dynamic Product Ads.

CMO Jim Squires said the platform’s ad strategy is people-first thanks to the unfiltered nature of conversations that take place on Reddit.

“Reddit has been around for over 20 years,” Squires told Retail Brew, “and the DNA of the platform is it’s the most human place on the internet, and that’s become even more important as AI has propagated, and we are inundated with more information than we’ve ever had.”

Keep reading here.—VC

The 2026 State of Spend unpacks what’s making the cart—and what’s getting cut. Join Retail Brew and Ibotta on March 31 to explore value-driven shoppers, loyal habits, and the small window brands have to make the list. Register here.

Tired of one-size-fits-all job boards? CollabWORK highlights roles that reflect your interests and goals—delivered through communities like Retail Brew. Click here to explore the full job board.

• Chief Retail Banking Officer at Dickinson Financial Corporation
• Strategic Sourcing Manager at Home Depot
• Pharmacy Purchasing Analyst, Inpatient, Pharmacy at Rady Children’s Hospital San Diego
• Sourcing Lead at American Tower
• Procurement Manager at Arvato Bertelsmann