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Why Away made a giant suitcase.

Hey there, dinner plans tonight? If they involve a steakhouse, you might want to prep your wallet. Per the New York Times, some mid-priced and high-end steakhouses are hiking menu prices as they try to navigate rising costs while US cattle inventory hits historic lows. So chances are the only beef you have is with the bill.

In today’s edition:

—Jeena Sharma, Andrew Adam Newman, Courtney Vien

MARKETING

Away installation in Soho, New York

Away

Today’s consumers are hard to impress, but a massive installation in the middle of New York City certainly helps. That’s what luggage brand Away leaned on over the past few weeks.

As part of its “Get Away With More” holiday campaign, Away set up an 8-foot version of its classic suitcase in SoHo—an unmistakable, larger-than-life replica. Created in collaboration with visual artist Gab Bois, the giant suitcase was hard to miss, to say the least.

“We really wanted to flip the script on traditional holiday advertising and show up in unexpected ways,” Christine Gallagher, VP of marketing at Away, told Retail Brew. “Our holiday campaign…really taps into that universal sentiment of the season, the craving for more joy, more connection, [and] more time together; it’s also about having a little bit of fun and embracing the audacity of what more can really mean.”

Keep reading here.—JS

From The Crew

RETAIL

A family and their dog wear matching Grinch pajamas.

Hanna Andersson

When you see a coworker in pajamas, it might be time to check the employee handbook.

Unless you’re at Portland, Oregon-based Hanna Andersson.

“In December, we definitely go all in and [at] our holiday parties, you’re required to wear your pajamas to the office,” Kara Carter, chief product officer of the clothing brand, told Retail Brew. “We take a big picture every year; we’re all in our pajamas.”

Pajamas are business attire at the company because it’s in the pajamas-making business. In 1993, Hanna Andersson, which began 10 years earlier as a children’s clothing brand, introduced matching family pajamas in its catalog.

The company was not the first to sell family pajamas, which fashion historian Debbie Sessions dates back to the 1950s, although matching PJs for mom and the kids (sans dad) had appeared years before. But many consider Hanna Andersson to be the company that popularized them, with CNN calling it the “OG brand to launch matching pajamas for the entire family.”

Now family pajamas are woven—with some weaves better than others—into the retail landscape, with heavyweights including Amazon, Walmart, ShopDisney, Target, Kohl’s, and Macy’s all doing a brisk business in the sleepwear.

Let’s slip into something a little more comfortable, because here are some milestones that mark how family PJs became a sleeper hit.

Keep reading here.—AAN

OPERATIONS

Dollar Tree store with logo.

Scott Olson/Getty Images

Much like discounters, dollar stores had a strong Q3. But good news for Dollar Tree and Dollar General might be a bad omen for the economy.

Dollar Tree’s net sales rose 9.4% year over year (YoY) in Q3, while same-store sales were up 4.2% YoY and net income by 4.8%. The chain raised its annual earnings, profit, and same store sales forecasts. Dollar General likewise raised its guidance for annual profit, earnings, and same-store sales. Its net sales were up 4.6% YoY last quarter, and same-store sales grew 2.5%. Its operating profit surged 31.5% YoY, while its earnings per share rose 43.8%.

Keep reading here on CFO Brew.—CV

Together With SAP Emarsys

SWAPPING SKUS

Today’s top retail reads.

Close the tab: Thrive Market is entirely eliminating the alcohol category from its marketplace to make room for non-alcoholic beverages. (CNBC)

Instant fallout: Instacart’s shares are taking a hit after a report alleged it charged customers different prices for identical items. (the Wall Street Journal)

Best foot forward: Prada is collaborating with local Indian artisans to make limited-edition sandals after backlash over cultural appropriation. (Reuters)

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