It’s no secret that Victoria’s Secret’s once-booming bra business lost some lift over the last decade.

As shoppers increasingly chose comfort over sex appeal, and the ideal of its Angels fell back down to Earth, its sales and market share eroded. But one year into CEO Hillary Super’s turnaround plan, Victoria’s Secret’s bra sales have achieved annual growth for the first time in four years.

Last year, Super, who took the helm in 2024, introduced the company’s four-pillar Path to Potential turnaround plan, which included shifting the retailer’s leadership structure to three brand presidents for the Victoria’s Secret brand, PINK, and beauty. Chief Merchandising Officer Anne Stephenson was tapped to lead Victoria’s Secret, tasked specifically with Super’s strategy of “supercharging bras” and regaining its “authority” in the category, Super said on an earnings call.

The effort has spawned successful innovations, and its latest launch, Invisible by Victoria’s Secret Strapless Collection, debuting tomorrow with a “Season of Strapless” campaign starring WNBA player Angel Reese, aims to further push up the business.

“We’ve rebuilt an innovation engine that was something that we weren’t as invested in,” Stephenson told Retail Brew. “When everybody is focused on the same thing with the same level of ambition and excitement and enthusiasm—and we’re delivering market-leading products again—magic happens.”

Keep reading here.—EC

Amazon will add a new 3.5% “fuel and logistics-related surcharge” for sellers who use its shipping services due to rising oil prices.

The temporary fee hike kicks in on April 17 for sellers in the US and Canada who use Fulfillment by Amazon (FBA), which merchants have come to rely on to handle storage and shipping.

From May 2, the new surcharge will also apply to items Amazon ships for merchants who sell through their own websites or other retailers. Essentially, merchants enrolled in Amazon’s Buy With Prime and Multi Channel Fulfillment programs will also have to pay the higher fee.

“Elevated costs in fuel and logistics have increased the cost of operating across the industry,” Amazon said in a statement to sellers. “We have absorbed these increased costs so far.”

However, like other carriers, Amazon said it adds temporary surcharges when costs rise to offset increases.

Keep reading here.—VC

Two specialty retailers with a recent history of bankruptcy are teaming up.

Bed Bath & Beyond Inc. is acquiring The Container Store, along with its owned brands Elfa and Closet Works, for $150 million. In a letter to shareholders, Bed Bath & Beyond CEO Marcus Lemonis called the purchase “a critical step for our company” that will fill “critical gaps in both our retail and home services strategy.”

The household goods store, now primarily online, has been eyeing The Container Store since 2024, when it passed on an opportunity to invest due to concerns around “leadership, strategic direction of the brand, and the health of the company’s balance sheet.” Lemonis wrote.

Sure enough, The Container Store entered into bankruptcy at the end of that year and, during a brief restructuring process, shed $88 million in debt. It’s been just over a year since the company exited bankruptcy, and Lemonis clearly still likes what he sees.

Keep reading here.—AV