President Donald Trump may have instituted a 90-day pause on tariffs, but retailers are nevertheless spiraling. However, few industries have felt the tremor as acutely as fashion retail, as the exorbitant tariffs (up to 60%)—levied on major production hubs such as China, Vietnam, and Bangladesh—practically spelled the end of low-cost manufacturing, forcing brands to either eat into their margins or raise retail prices. But does it have to be the end? Experts advise not to wave the white flag just yet. “Brands and retailers are navigating a complex and fluid situation, which will require a thoughtful game plan and nimble approach,” Brittany Steiger, principal analyst of retail and e-commerce at Mintel, told Retail Brew via email. “Companies should be focusing on operational flexibility—from adjusting sourcing strategies and aligning new manufacturing partners to optimizing inventory management.” Speaking of new manufacturing partners, a key justification for the tariffs is the goal of bringing manufacturing back to the US and, by extension, creating jobs. But Steiger, among other analysts, believes it’s unlikely to have that domino effect simply because it won’t be feasible for most retailers to reshore to the US. Keep reading here.—JS |