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Retail Brew // Morning Brew // Update
The real shopping begins this week

Let’s start the week with news that in a tie-in with The SpongeBob Movie: Search for SquarePants, which opens December 19, Kellogg’s is releasing a real version of SpongeBob’s favorite seaweed cereal, Kelpo. While the packaging is a dead ringer for the one long featured on the show, the cereal itself, sadly, will likely not be turning milk green; Rather than containing seaweed, the cereal consists of round sweetened corn puffs.

In today’s edition:

—Alex Vuocolo, Andrew Adam Newman

STORES

A Walmart employee stocks shelves

Chris Hondros/Getty Images

Many of the biggest Q3 retail earnings reports dropped the week before Thanksgiving, and if you haven’t had a chance to pour over every SEC filing and earnings call, here is Retail Brew’s roundup of the biggest takeaways and data points from the quarter, with a focus on those offering hints of what we can expect for the rest of year and holiday season.

Big box is a mixed bag: Two of the biggest brick-and-mortar retailers continued to diverge in Q3. Target reported a Q3 decline in net sales YoY and lowered its profit outlook for the year, while Walmart’s sales blew past estimates, and it raised its profit outlook for the second time this year, a sign that the retail giant is confident despite economic headwinds such as tariffs and cautious customer behavior.

Keep reading here.—AV

Presented By The Crew

MARKETING

holiday shopper

Phynart Studio/Getty Images

American homes may look slightly less festive this holiday season, with 28% of Americans saying they’ll spend less on holiday decorations this year compared to last year, according to a new survey from Rocket Mortgage and Redfin. That’s slightly more than the 26% who will spend less on gifts, according to the survey, which the companies fielded in October.

People’s rationale for spending less this year abound, from the strictly economical (56% said they are trying save money; 44% said they are feeling uncertain about the economy), to the practical (42% said they don’t need more decorations because they have enough), to the…hey, friend, you look like you need a hug (17% said they are feeling less festive this year).

“Even small cost-saving measures, like cutting back on buying new holiday decor, reflects a broader feeling of caution when it comes to the economy,” Daryl Fairweather, chief economist at Redfin, states in the report. “People are worried about earning less money while costs go up. Americans are keeping their wallets close not because they don’t want to celebrate, but because they’re being sensible.”

Keep reading here.—AAN

STORES

A GameStop location

Craig T Fruchtman/Getty Images

It’s Cyber Monday, the last big deal day of the Thanksgiving weekend sales event, and the industry is already tallying up its winnings. Adobe Analytics released Black Friday sales data on Saturday, and it’s set to release Cyber Monday numbers tomorrow. In the meantime, some shoppers are prepping for “Travel Tuesday,” another link in the chain of Thanksgiving-adjacent promotions where consumers hunt for deals on trips.

Here’s what else is going on in retail this week:

In closings: The Prada Group is closing its $1.4 billion acquisition of Versace on Tuesday after announcing the deal in April. The luxury brand is currently in acquisition mode, and is weighing additional purchases, including Giorgio Armani. Prada CEO Andrea Guerra said the deal isn’t expected to drive results in the short term, but is rather a long-term play.

In webinars: Morgan Stanley is hosting its Global Consumer & Retail Conference on Tuesday, and a slew of industry leaders will be speaking. The lineup includes Procter & Gamble CFO Andre Schulten, Phillip Morris CEO Jacek Olczak, Walmart CFO John David Rainey, and US Foods Holding Corp. CEO Dave Flitman and CFO Dirk Locascio.

Keep reading here.—AV

Together With National Retail Federation

SWAPPING SKUS

Today’s top retail reads.

Black magic: Black Friday spending was up 9.1% over last year, per Adobe Analytics. (the New York Times)

Bowled over: Why fast-casual chains like Cava and their popular lunch bowls may have a strong future even as their stocks struggle. (the Wall Street Journal)

Pennies from hell: How the end of penny production is causing headaches for some retailers. (Axios)

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