On Wednesdays, we wear pink spotlight Retail Brew’s readers. Want to be featured in an upcoming edition? Click here to introduce yourself. Ami DeWille is VP of branding and marketing at returns solution provider ReturnPro. How would you describe your job to someone who doesn’t work in retail? I help retailers manage one of their biggest headaches—returns. I have a clear memory from when I was an assistant buyer early in my career of being in a distribution center, digging through piles of returns to decide what could go back to stores, what qualified for return to vendor (RTV) and what had to be donated or destroyed. Fast forward a few decades, and returns have become a nearly $1 trillion challenge for the industry. Today, my job is to educate retailers on how ReturnPro’s three-pronged solution—returns SaaS, supply chain, and recommerce—not only manages that challenge, but transforms it into a revenue opportunity. One thing we can’t guess about your job from your LinkedIn profile? It’s equal parts scientist, storyteller, and social worker. As the scientist, I use data to drive decisions about demand gen, attribution, and where to focus our efforts. As the storyteller, I shape the narrative so retailers can see how our solutions fit into their world and solve real problems. As the social worker, I spend time listening, understanding, and empathizing with retailers’ pain points because only when we truly understand their challenges can we create the solutions that reposition returns from being a burden to becoming a new source of value. What’s your favorite project you’ve worked on? What excites me most is building a marketing function from the ground up. In my day to day, I help shape the strategy and marketing initiatives to help my team drive growth. That’s always been my favorite kind of challenge. Keep reading here.—EC | 
