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Arjun Reddy is SVP of revenue at Disco, a post-purchase ad network working with brands like Liquid IV, Ouai, and Ilia.
How would you describe your job to someone who doesn’t work in retail? I view my job as a game in one way: How do we drive awareness of Disco to DTC brands and tell our story in the right way across every touchpoint we have with these prospects? There are so many ways to use budget to achieve that goal (e.g. partnerships, ads, events, dinners, webinars), and some of these tactics will work for us and some will not. My job is to make decisions based on the input and opinions of my amazing team. The other part is to deliver on the promises we make to our customers. We have to support and communicate with them in the right way and at the right cadence. We have to deliver results that help our customers achieve their primary end goal: profitable growth.
One thing we can’t guess about your job from your LinkedIn profile? I have a two-year-old son and balancing childcare and work is a very real thing (especially in the evening). I’m grateful to work at a company that is supportive of protected time. And for anyone with kids—pretty hard to respond to emails/Slacks when your two-year-old is slamming the keyboard!
Keep reading here.—EC
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