A coalition of fashion brands and resale marketplaces wants to abolish the sales tax on resale clothing, arguing that because sales tax was collected when the items were new, taxing them when they’re resold amounts to double taxation.

Retail brands that have signed on to the effort include H&M, Primark, Arc’teryx, Lacoste, Stella McCartney, and Wilson Sporting Goods; resale marketplaces include ThredUp, Vestiaire Collective, The RealReal, Etsy, and Depop.

Spearheaded by the UK-based Ellen MacArthur Foundation, the effort to eliminate the tax on used clothing is part of a broader campaign to bolster the circular economy globally. A new report from the foundation also advocates for lowering labor taxes for jobs integral to the resale industry, including clothing sorters in warehouses and repair workers who mend garments to make them suitable to resell.

“Our focus is to get the largest brands to have a larger percentage of their revenue come from circular business models,” Danielle Holly, executive lead for North America for the Ellen MacArthur Foundation told Retail Brew.

Keep reading here.—AAN

Shout out to all the older siblings who are currently fielding more “Can I wear your shirt?” texts than usual. Major retailers are almost sold out of US men’s national team (USMNT) jerseys, The Athletic recently reported.

Nike, the kit’s manufacturer, may have underestimated demand. According to The Athletic:

• As of Friday, adult USMNT home and away jerseys were either cleared out or only available in limited sizes at Nike, Dick’s Sporting Goods, Fanatics, Soccer.com, and the official US Soccer store.
• The US Soccer store alone has sold twice as many jerseys online as it did through the same portion of the 2022 World Cup.
• Retailers could run out of USMNT jerseys any day now, an anonymous retail executive said.

Keep reading here on Morning Brew.—ML

On Wednesdays, we wear pink spotlight Retail Brew’s readers. Want to be featured in an upcoming edition? Click here to introduce yourself.

Austin Goldman is co-founder and CEO at Shoplift, an A/B testing platform for Shopify sellers.

How would you describe your job to someone who doesn’t work in retail? Shoplift is a tech company that helps online brands connect more effectively with their shoppers. You know how a physical store owner can walk the floor and see customers pick things up, put them back, and get confused by a display? Online, brands are flying blind. Shoplift helps them run real-time experiments on their website, so instead of guessing whether a new homepage or product page works better, they can actually prove it with real shoppers.

One thing we can’t guess about your job from your LinkedIn profile? I’m also a camp counselor! Kind of…We host Camp Commerce Hamptons Retreat every year, an invite-only day in the Hamptons for top DTC executives. The venue is the beachside mansion from Billions. There’s a half mile of private beach, conversations with some of the top minds in e-commerce, camp games, fireside s’mores—the whole thing. A huge part of my job is building relationships, and it turns out the best way to do that is over a golden hour dinner on the beach, not another Zoom call.

What’s your favorite project you’ve worked on? Shoplift has customers in 37 countries, so, when tariffs started to hit, it was chaos.

Keep reading here.—EC

Amorepacific, home to brands like Laneige and COSRX, is introducing its wide beauty portfolio overseas in partnership with Amazon and Sephora. Learn more about the increase in demand for this k-beauty brand.