Skip to main content
Marcella madness
To:Brew Readers
Marcella’s origins and growth.
Advertisement

Hello. What’s better than a can of beer? How about three cans of beer? That seems to be Coors Light’s proposition as it launches a limited-edition 18-inch-tall canister dubbed the “Tallerboy,” which can hold three stacked 12-ounce cans. The oversized result is part of the brand’s World Cup campaign and comes with a sweepstakes offering fans a chance to win prizes worth up to $10,000. Let’s call that a goal and a half.

In today’s edition:

—Jeena Sharma, Vidhi Choudhary, Erin Cabrey

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2026 Morning Brew Inc. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

By subscribing, you accept our Terms & Privacy Policy.

A mobile phone scrolling a newsletter issue of Retail Brew