You may or may not own the viral beach tote by Bogg—coveted by suburban moms and spotted on just about every TikTok “beach day” video—but you’ve definitely seen it. The molded, washable bag has become something of a summer status symbol, retailing for around $100 and known for its surprising durability and quirky colorways.

Since going viral during the pandemic, Bogg has grown into a $100 million-a-year business, selling more than 4 million products across 15,000 stores, Amazon, and its own site, and reaching $200 million in “lifetime sales.”

Now, with its new Bougie Quilted Collection, a line inspired by luxury bags and featuring customizable details—the brand hopes to not only maintain its momentum, but elevate its image beyond the quintessential beach tote.

Founder and CEO Kim Vaccarella said she believes the company’s real advantage over luxury is in its accessibility, customization, and durability—“all of those things that, as a mom, I was looking for when I created the bag.”

Vaccarella spoke with Retail Brew about the brand’s suburban-mom appeal, the secret to sustained virality, and how Bogg is navigating economic headwinds.

Keep reading here.—JS

US beauty sales gained momentum in the third quarter across both prestige and mass beauty, according to Circana, which could indicate a strong holiday showing for beauty.

Prestige beauty sales rose 4% to $24.1 billion, with units up 4%, while mass beauty sales jumped 5% to $54.5 billion with units rising 2%. Fragrance and hair continued to be bright spots.

The strong performance across beauty categories “bodes well stepping into the holiday season,” Larissa Jensen, global beauty industry advisor at Circana, said in a statement. She noted that one-third of consumers plan to buy beauty products as gifts, up from last year’s 29%, with higher-income shoppers, shoppers with children, and millennials and Gen Z among the most likely to buy beauty products as gifts and for themselves.

Keep reading here.—EC

It was another rough quarter for Target. Net sales declined 1.5% YoY in Q3, and the company lowered the range of its full-year profit outlook and maintained its expectation of a low single-digit sales decline in the upcoming holiday quarter.

Michael Fiddelke, Target’s current COO and incoming CEO, declined to provide specifics on when the retail giant anticipates returning to growth in a call with reporters on Wednesday.

However, speaking to shareholders, Fiddelke outlined operational changes in the works to help drive sales. One big change is how the retailer handles inventory and distribution across its physical and digital channels.

Target stores with higher foot traffic, for example, are reducing their “mix of brown box fulfillment,” or outgoing delivery orders, allowing associates to spend more time with customers and less time readying inventory for shipping, Fiddelke explained.

At the same time, lower-volume stores in the same market with large back rooms are handling more digital fulfillment. The company piloted this approach in Chicago, and plans to apply it to 35 more markets before the end of the year.

Keep reading here.—AV

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