E-COMMERCE

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DoorDash is getting into retail delivery from local mom-and-pop stores with Shopify.

Shopify merchants with a physical store in the US can now add their products to the DoorDash marketplace directly from the Shopify app store. Inventory stays synced automatically, so what’s on DoorDash matches what’s actually on the shelf. And the setup takes days, not weeks.

The announcement comes as DoorDash pulled in more US customers for grocery and retail delivery in Q1, helped by a wider selection in newer categories like apparel and auto parts, and new tools that made it easier for merchants to get up and running, the company said.

Earlier this year, DoorDash struck deals with Steve Madden, Rally House, Urban Outfitters, and a string of other fashion retailers to expand apparel delivery on the platform. The delivery giant first started to move beyond restaurant and pharmacy deliveries in 2022, partnering with retailers like Sephora and Dick’s Sporting Goods to deliver non-food items on demand.

Keep reading here.—VC

      

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MARKETING

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Unanimity has never been a strength of the retail media industry, but one body is trying to bring the people who actually build and run retail media networks together.

RETHINK Retail has launched Media in Retail (MiR), a network that aims to develop the next generation of retail media talent and bring structure to an industry that has grown faster than anyone anticipated. Emarketer projects that US advertisers will spend $71.09 billion in 2026 on retail media, according to a December 2025 forecast.

The founding cohort includes top executives from Costco, Ulta, The Home Depot, Dollar General, Sainsbury’s, and Tesco. The MiR network is chaired by Drew Cashmore, chief strategy officer at Vantage, the operating system for commerce and retail media.

“Retail media has grown faster than the structures around it,” Marie Chevrier Schwartz, CEO of Rethink Retail, wrote in a statement. “MiR is focused on providing a platform to help mature its foundational business discipline.”

Keep reading here.—VC

      

CONSUMER BEHAVIOR & TRENDS

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Along with the fans celebrating the USA victory over Australia in their recent World Cup match at Seattle Stadium, bars and restaurants had plenty to celebrate too.

Restaurant and bar sales volume on that Friday rose 51% compared to a typical Friday, and there were 56% more transactions, according to Toast data from establishments within a 5-mile radius of the stadium.

Beer sales, predictably, were way up, at 212%, as were such health-food staples as hot dogs (+228%), and nachos (+87%). With the game starting at noon Seattle time, omelettes also were up (74%).

In a blog post about the data, Toast explained that it focused on Seattle not for its singularity but rather as a “snapshot” of how host cities are impacted by the matches.

Keep reading here.—AAN

      

swapping skus

Today’s top retail reads.

Produits maison: With its IPO, French-made lingerie brand Le Slip Français is betting on consumers moving away from fast fashion. (CNBC)

Rocky road: Why Volkswagen’s proposed mass layoffs are important for major industrial companies worldwide. (Fast Company)

Style edit: Nordstrom named Brooke Bobb, former fashion news director at Harper’s Bazaar, as VP and fashion director. (Retail Dive)

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