Live shopping platform TalkShopLive is taking off in the US, and TikTok Shop might have a hand in that growth.

TikTok, which has been credited with making live shopping work in the US, was officially banned by Congress in January unless its China-based owners found a US buyer, but the platform continues to operate under extensions from the Trump administration.

TalkShopLive, the technology that powers live shopping for Walmart, has seen momentum build for its livestreams and short-form content, as TikTok future in the US remains uncertain. From Q1 2024 to Q1 2025, the livestream social-commerce platform says it saw a 59.5% jump in syndications of its embeddable video player, 40% longer livestreams, and stronger viewer engagement with 27.6% higher post-live watch time and 8.6% more live viewing time.

Founded in 2018, TalkShopLive gained prominence by striking strategic deals with platforms with Billboard and NBCUniversal and showcasing celebrities in the live commerce space with the likes of Matthew McConaughey, Alicia Keys and Dolly Parton. In January, it launched a shoppable short-form format called TSL Shoppettes, the platform’s latest integration with Meta to make Facebook and Instagram more shoppable.

TalkShopLive’s business operates on two fronts: the TalkShopLive Marketplace, where users can watch celebrities sell products, and its enterprise division, which partners with major retailers like Walmart. In a chat with Retail Brew, TalkShopLive CEO Bryan Moore said his business is evenly split between these two divisions, “but our enterprise division really just started growing much later and is scaling so rapidly.”

Keep reading here.—VC

Amazon’s longest running Prime Day concluded last week in a final add-to-cart rush—and now the numbers are in.

Momentum Commerce tracked $750 million in estimated sales for Amazon US during Prime Day 2025, up 4.9% from last year, while Adobe said US retailers generated $24.1 billion in overall e-commerce sales(up 30.3% YoY) between July 8 and July 11, the period coinciding with the Prime Day event.

“The event came down to a dramatic finish, with savvy brands fine-tuning their promotional strategies until the final hours while consumers responded with significant purchasing activity in the closing stretch,” said John Shea, head of commerce at PMG, in a company blog post.

Keep reading here.—VC

Levi Strauss upped its full-year guidance in its Q2 earnings report, an optimistic signal for investors worried that US clothing retailers in particular are being harmed by President Trump’s volatile trade policies.

The denim maker reported net revenues of $1.4 billion, up 6% from the same time last year. Net income for the quarter came in at $67 million, a significant jump from $18 million the same quarter last year.

On the back of a solid report, Levi’s raised its full-year revenue guidance, expecting sales to climb between 1% and 2%, an improvement from its former guidance of a 1% to 2% decline. It’s also significantly better than the downward 5.2% forecast by analysts, per LSEG.

Keep reading here on CFO Brew.—NP