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We asked our reporters, who play so well with others, to choose a favorite story from 2024 by a Retail Brew colleague.
Most Americans have either already done away with or simply do not remember having a landline…you know, those large telephone things that came with a receiver and a wire of some kind?
For those of us who grew up with a version of it, letting go of the beloved landline hasn’t exactly been a huge sacrifice but for some retailers, that change has come at a cost, as our very own Alex Vuocolo discovered earlier this year.
After speaking with industry experts, Alex, who is known on our team for keeping up with the changes impacting major global retailers, found out that copper-wire landlines have actually been essential in running safety monitoring systems like fire and burglar alarms:
For the majority of Americans who have fully switched over to cellular service at this point, the death of landlines might not seem like a big deal. But for retailers with brick-and-mortar stores, those buried copper wires, known as “plain old telephone system” (POTS) lines, still provide the infrastructure for crucial safety and monitoring systems such as fire and burglary alarms, public safety phones, and access control systems.
Max Silber, VP of mobility and IoT at MetTel, which is in the business of helping retailers replace these old wires, told Retail Brew there are 35 million of these lines left in the US, and 14 million of them are used by commercial businesses such as retailers, many of which rely on them to connect their buildings to essential emergency services.
It seems companies have seriously underestimated the cost and impact of decommissioning outdated lines, as Alex reports, and are in search of a potential “game changer.” If they find one, you can be sure Alex will be right there to cover it.
Read the original story: How retailers are replacing essential landlines—JS
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