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Bhargav Patel is founder and CEO at Genuin, which helps retail brands create vertical video communities through their website and apps.
How would you describe your job to someone who doesn’t work in retail? I’d say my job is like hosting a never-ending dinner party, but instead of food, we serve up engaging conversations and content. I create spaces where brands and communities can connect through short videos and AI-driven interactions. It’s all about helping people feel seen and heard, whether they’re shopping for products, ideas, or just a sense of belonging.
One thing we can’t guess about your job from your LinkedIn profile? One thing you can’t guess from my LinkedIn profile is that a big part of my job involves playing “digital matchmaker” for brands and communities. I’m constantly connecting dots between people, products, and content to create spaces where they all thrive together. Oh, and I’ve also been known to brainstorm while pacing around my office pretending to be on a call—it’s where the best ideas happen!
What’s your favorite project you’ve worked on? Genuin, hands down! It’s like watching your idea for a community-driven internet grow up and make friends.
Which emerging retail trend are you most excited about right now, and why? I’m all about community-driven commerce right now, especially when it’s done in a way that benefits everyone involved.
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