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It wasn’t so long ago that hospital scrubs bore an unfortunate resemblance to prison uniforms: shapeless, unflattering affairs that were so oblivious to aesthetics that manufacturers often sewed the size tag to the outside of the garments.
“Healthcare professionals really only had one choice for their uniform and their scrub wear and they were these sort of boxy, scratchy, medical-supply versions of apparel and uniforms,” Bené Eaton, CMO of DTC scrubs brand Figs, told Retail Brew.
About a dozen years ago, Heather Hasson was visiting with a friend who was a nurse at Cedars-Sinai Medical Center in Los Angeles, and who was wearing just such a set of schlubby scrubs (schrubs?), and Hasson promised her, as the oft-told story goes, that she’d help her find some better workwear.
She did, and then some. In 2013, along with Tina Spear, Hasson co-founded Figs, now lauded for its flattering fits, moisture-wicking fabrics, and fashionable colors. Forbes called Figs the “Lululemon of scrubs.”
Now the brand has launched a new collection, Extremes, with new styles, advanced fabrics, and higher price tags than its core collection. It recently launched a year-long campaign for the collection with a series of short films featuring medical professionals whose work is inspiring and whose physically taxing work demands well-made clothing.
Keep reading here.—AAN
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