Happy almost Friday, everyone. Taco Bell may have incidentally struck gold with its latest retail product, the Home SOS Kit. The package, which includes the sauces and seasonings from the chain, sold out quickly after going on sale Tuesday. And then, after re-upping on Amazon on Wednesday, it appears Taco Bell has had to pause the kits again due to high demand. Frankly, it makes sense for a product that tops our list of “things we wish were around when we were in school.”
In today’s edition:
—Jeena Sharma, Erin Cabrey, Jasmine Sheena
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Bucherer
If you’re anywhere in North America, you’re definitely surrounded by the holiday spirit. From restaurants to retailers, everyone seems to be celebrating and lighting up their spaces.
Another big marker of the holiday season is of course shopping and sales. While consumers are attempting to make the most of these shopping events, how are luxury retailers responding? Well, we weren’t sure, so we just decided to ask some of them.
For instance, loyal shoppers at Bucherer, the Switzerland-based multibrand high-end watch and jewelry company, know there is a “Bucherer Holiday Express” global campaign highlighting some of the retailer’s top brands, including Tudor, Cartier, and Rolex. Alongside the mega campaign, Bucherer is also hosting celebratory events featuring customized cocktails, desserts, and gifting for its long-term clients, Carina Ertl, CMO and chief digital officer at Tourneau Bucherer USA, told Retail Brew.
“We further focus on our certified pre-owned (CPO) concierge program to remind our clients that our team of experts can help them find the perfect holiday timepiece for gifting,” she told Retail Brew via email.
And Bucherer is not alone in its grand plans.
Keep reading here.—JS
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…the EOY retail rush. The holidays are a crucial time to attract new customers and turn them into lifelong shoppers.
How to do that? Let Bluecore’s insights report point you in the right direction. They analyzed billions of data points from Black Friday to help you understand:
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how well retailers moved their shoppers to first-time buyers
- how well retailers moved previous customers to multi-time buyers
- retention-specific metrics around repeat shopping
- performance of various site and email campaigns
Bluecore uses data across eight verticals, including apparel, consumer electronics, luxury and jewelry, and toys and gifts. And they even include tips on how to use the metrics to drive revenue and retention.
Check out Bluecore’s insights report and learn how to act on them. Next year’s revenue will thank you.
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Uber
This week, Uber announced a series of new features to deliver convenience and a little holiday spirit to its consumers.
The rideshare and delivery service added Store Pickup via Uber Connect, which delivers prepaid items from local stores to users’ homes, or drops off gifts to nearby locations. Uber is growing its reach by offering the service to retailers beyond its official partners.
- Consumers must upload a receipt or proof of purchase to the Uber app, and deliveries must cost under $200 and weigh a maximum of 30 pounds. The service is now offered across 1,700 US locations, including Boston, Los Angeles, and Austin.
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Store Pickup allows the courier to “actually be sort of a Secret Santa,” Wendy Lee, Uber’s director of delivery product management, told Pymnts.
The company is also working to ease the return process this holiday, providing free returns through the first week of January.
Keep reading here.—EC
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Screenshot via Coca-Cola/YouTube
“Even without the polar bears, Coca-Cola apparently has no problem getting consumers in the holiday spirit. The soft-drink giant came out on top of data consultancy Kantar’s annual ranking of the best Christmas ads in the UK this year,” writes Marketing Brew’s Jasmine Sheena:
Coca-Cola’s “Holidays are Coming” ad, a 30-second spot featuring onlookers cheering a caravan of Christmas-themed Coca-Cola trucks as they pull into town, ranked in the top 2% for enjoyment and top 4% for ad distinctiveness.
Read the whole story here on Marketing Brew.
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Raising the bar(code). Psst, small businesses: There is a way to build your supply chain beyond DTC. To do it, you need barcodes. Millions of businesses trust GS1 USⓇ to acquire barcodes that help meet online marketplace and retailer requirements. Discover how to uniquely identify products and share info consistently to keep customers and partners content.
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Today’s top retail reads.
Close shave: Procter & Gamble acquired Gillete for billions of dollars nearly two decades ago, but the surge of competitors since show it might have been a poor decision in retrospect. (the Wall Street Journal)
Worlds apart: Once upon a time, malls were nearly synonymous with the American teenager, but new policies are pushing away a demographic that they may need most to survive. (The Guardian)
Pointing fingers: Fashion brands and e-commerce marketplaces need to explain away their less-than-stellar performances and are laying the blame at the feet of competitors Shein and Temu. (Modern Retail)
Metrics that matter: The holidays are a high-stakes time for retailers. Let Bluecore’s insights report help you succeed. It identifies the 2023 Black Friday benchmarks and how you can take action. Check it out.* *A message from our sponsor.
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The numbers you need to know.
December is one of the more expensive months to exist as a human if you participate in any holiday traditions. For the financially stable, the holidays are a time to take risks but for others, it may mean unplugging entirely.
A recent survey from financial management app Cleo found that nearly half (48%) of Gen Zers would rather spend the holidays alone than go into debt because of them. For those who want to participate in the festivities, 50% plan to use high-interest credit cards or buy now, pay later to keep up during the holidays.
- Between Thanksgiving and the new year, 39% said they will use their savings in order to stay afloat.
But that doesn't mean Zoomers aren't willing to spend money at all. Despite the financial hardship broadly felt among the cohort, more than half (53%) said they prefer to use rideshare apps, prioritize beauty and hair appointments (52%), or get takeout coffee (43%) over being financially stable.
- “While there is also a concerning rise in the number of young people turning to risky techniques to manage their money, their priorities for spending are focused on things that bring immediate gratification instead of long-term financial goals,” Cleo VP of Marketing Roxanne Nejad said in a statement.
Cleo user spending data from last December shows that Zoomers spend most of their money on travel; BNPL; phone, internet, and streaming bills; and rideshare apps during the holidays.
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