Target is far from the only retailer to capitulate to the Trump administration and roll back its diversity, equity, and inclusion (DEI) initiatives, but it has suffered more backlash, foot-traffic declines, and reputational damage than others that did so. One reason that consumers may seem inordinately disappointed with Target—and some are even boycotting the company—is that it trumpeted its commitment to DEI for decades before its retreat just five days after Trump’s inauguration—an inauguration, it turns out, to which Target contributed $1 million. In 2009, for example, Target received a perfect score on the Human Rights Campaign’s (HRC) annual Corporate Equality Index, which rates companies on their inclusiveness for LGBTQ+ employees. It’s a milestone that Target still includes on its online company history timeline, but as part of its DEI rollback announcement, it pulled a 180, revealing it was “stopping all external diversity-focused surveys, including HRC’s Corporate Equality Index.” This timeline tracks some milestones of Target’s diversity initiatives, as well as the fallout when the company rolled back its DEI efforts in January. We’ll update this periodically, so if we missed some diversity-related milestones or news events from the more recent past, please let us know at [email protected]. Keep reading here.—AAN |