Forget shopping at the mall—NYC has much more theatrical shopping experiences at secret mansions in the city this summer.
Wayne Enterprises Experience is an invite-only ultra luxury experience that takes place at an undisclosed location between June 3–10. While we cannot tell you where it’ll happen, we can tell you what to expect. Think multiple stories of carefully curated luxury products displayed in the most grand fashion, all part of an immersive experience designed to echo…Bruce Wayne. And yes, we do mean Batman’s billionaire civilian alter ego.
The brainchild of Warner Brothers Discovery Global Consumer Products and Relevance International’s Brand Experience & Partnerships, the experience is built around the personas of film and pop cultural icons. For now, the pop cultural icon is Bruce Wayne, who inspired the event that comes with some of the top brands in tech, automobiles, art, watercraft, and even residences.
“We have a blank canvas to create experiences…It’s not just obtaining what you’re purchasing; you’re actually getting to make a memory as you do it. And then you’re also having access to really cool things,” Suzanne Rosnowski, CEO and founder of Relevance International, told Retail Brew.
Keep reading here.—JS
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