Mobile marketing trends for 2026 every marketer should know

The rules of mobile marketing are changing. AI is in, the personalization bar keeps getting higher, and RCS messaging is on the rise—all changes you should be adapting to.

Vibes surveyed various marketing leaders on how they’re navigating the ever-changing digital marketing ecosystem. Here are the four core themes they found:

• SMS is strong, but personalization could be stronger.
• Brands are trying out RCS but not going all in yet.
• Businesses are still trying to reach their goal of frictionless, online-to-offline redemption customer journeys.
• Brands are still on the hunt for usable AI (keyword: usable).

Get the full breakdown of these themes and what they mean for your brand in this new report.