How American Giant got buy-in from its supply chain before its customers
The company’s quest to manufacture a superior-quality hoodie in the US surprised everyone–even some of the vendors making it.
We’ve all seen “Made in USA” stamps on products from footballs to coolers, but it takes a lot to be able to make that kind of claim. What does it mean to be American-made?
It’s not easy—or cheap—to manufacture products in America, but as US companies face supply-chain tumult, many are evaluating how to bring their manufacturing home.
Stories
Four supply chain experts on the challenges of manufacturing in the US—and the tactics to turn to instead
Nearshoring and federated manufacturing models may be the way to go
How New Balance tackles its uphill battles with domestic manufacturing
Roughly one-third of New Balance’s global inventory is in transit, CEO Joe Preston told Retail Brew.
Retail news that keeps industry pros in the know
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New Balance’s new Massachusetts factory underscores vision for Made in America production
The company aims to produce 750,000 pairs of shoes at its new factory by the end of the year.
Consumers will pay more for American-made products, but inflation takes a toll: poll
A Retail Brew/Harris Poll survey found that consumers want more US-made products, but there are limits to how much more they’ll pay
Why office-chair maker All33 is moving manufacturing from China to the US
CEO Bing Howenstein told Retail Brew the company is now sitting on five additional margin points.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
By subscribing, you accept our Terms & Privacy Policy.
