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Burger King Launches Loyalty Program in Five US Markets

The chain is planning to launch the program to more markets throughout 2021, but hasn’t committed to nationwide launch.

· less than 3 min read

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Burger King’s subjects now have the opportunity to prove their fealty—quite literally. The fast food chain is rolling out a loyalty program in five US markets.

Customers in New York City, Long Island, New Jersey, Los Angeles, and Miami can now earn rewards points on every dollar spent, which then can be used on the website or app.

A whopper of a change: Burger King wants to pivot from using promotions to offer deals and expand its digital reach to boost sales. Sounds like its primary rival...

  • McDonald’s entered the next phase of testing its US loyalty program ahead of a nationwide launch later this year.
  • As of last week, ~900 of 14,000 US McDonald’s locations are part of the test.

Burger King is planning to launch its program to more markets throughout 2021, but isn’t yet committing to a nationwide launch—or even the current format.

Zoom out: Beyond burgers, loyalty programs are driving customer acquisition across quick-service chains. Starbucks’s rewards program grew by 2.5 million people in its fiscal Q1, 15% higher than the same period a year ago.

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