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Amazon to open its first clothing store

Amazon Style will be heavy on tech.
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Amazon

· less than 3 min read

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Amazon is going IRL—again. The e-commerce behemoth will open its first clothing store later this year in Glendale, California, so shoppers can actually add things to their carts.

Well, maybe a bit more upgraded than that. Amazon Style will be heavy on tech. Our friends at the Daily have the quick details here, but for an even quicker summary…

  • Customers can scan an item’s QR code to see more information, like customer ratings. And they can use the Amazon Shopping app to have tops, t-shirts, or trench coats (hey, to each their own) sent straight to a fitting room.
  • Oh, and that fitting room will have thoughts on what to try on, suggesting recs based on what shoppers have already picked out.

Okay, but why? “With its new venture, Amazon will be testing whether it can widen its customer base, carve out more of a name for itself in fashion, and learn more about shopper behavior,” noted Neil Saunders, managing director of GlobalData, in a statement.

  • Amazon has reportedly overtaken Walmart as the largest apparel retailer in the US, with sales topping an estimated $41 million in 2020, according to Wells Fargo.

Saunders added that while Amazon Style is an experiment for now, some retailers should worry if the e-comm giant sticks the landing. “If successful, it would give Amazon a presence in malls and locations where traditional retailers have reigned supreme,” he wrote.—KM

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