Coworking with Maeve Allsup

On Wednesdays, we wear pink usually spotlight Retail Brew’s readers. (Want to be featured in an upcoming edition? Click here to introduce yourself.)

But today, we’re introducing Maeve Allsup, our newest reporter.

Maeve joins us after several years at Bloomberg Industries, where she covered everything from the gig economy and Elon Musk to the fallout from California’s new consumer-privacy laws. Now that she’s joined Retail Brew, you can find her looking out for the next tech trend shaping the future of the industry. Drop her a line in the inbox to share your thoughts and say hello.

How would you describe your job to someone who doesn’t work in retail? I look for stories and insights that are unexpected and impactful, chatting with thought leaders and industry experts and breaking down often complex issues at the heart of retail’s biggest trends and changes.

One thing we can’t guess about you from your LinkedIn profile: I love hiking, camping, and all things outdoors! Growing up in Colorado will do that to you, I guess.

What’s your favorite project you’ve worked on? While reporting for Bloomberg Industries, I broke the story about California’s lawsuit against video-game giant Activision Blizzard over a toxic workplace culture. I got to follow that news with extensive coverage of workplace harassment and discrimination in the tech world, which was interesting, important, and also very close to home given that I’m based in San Francisco.

One trend you’re most excited about: The SPF comeback! Thanks in large part to Gen Z and TikTok, it seems like 2022 is the year everyone finally starts applying sunscreen daily (even people who don’t have a Gen Z sibling reminding them to reapply every few hours like I do…).

What was your favorite summer job and why? In high school and college, I spent a few summers working as a lifeguard and teaching swimming lessons at the pool in my hometown—spending the whole day outside with an unlimited supply of ice cream from the snack bar…what could be better?

What’s your go-to coffee order? Café au lait with oat milk!