The SKU: Retail Brew Summit 2022 is just three weeks away

It’s me again, your favorite publisher, Jacob Donnelly. It’s hard to believe, but we are only 22 days away from our very first IRL one-day summit, The SKU, hosted right here in New York City.

When we set out to create The SKU, we knew we didn’t want to get people on stage who were just trying to sell something. Who wants to pay to hear a full day of sales pitches, am I right? Instead, we wanted to bring the smartest operators in retail to our stage with a single focus: giving insights so retailers can make better business decisions.

That’s what the team has delivered. On October 25, we have some powerful speakers joining us from major retail brands and startups, experts in DTC growth, and investors in leading retail brands.

Here are a few sessions I think you’ll want to check out:

• Kat Cole, president and chief operating officer at Athletic Greens, is taking the stage with Morning Brew’s co-founder Alex Lieberman to talk about how the brand is driving growth while sticking to its mission of empowering health ownership.
• Crocs has had a fascinating brand evolution. But whether you love them or not, the magicians at Crocs have made something deemed so uncool into something very cool. Heidi Cooley, SVP and CMO, and Adam Michaels, EVP and chief digital officer at Crocs, will talk about how they took this polarizing brand and tapped into the cultural zeitgeist.
• Marketing Brew reporter Ryan Barwick will chat with Matt Cleary, TikTok’s US head of retail and e-commerce, and Kendra Stokes, VP of brand marketing at Express, to learn how retailers use TikTok for brand ethos and evolution.

These are just some of the conversations we’ll be having on stage. And when you’re not hearing from our great roster of speakers, you’ll have ample opportunity to meet with the 400+ other Retail Brew readers in attendance.

As I said last week, for a community to really be a community, it needs to come together. This is your chance to make new connections with people from some of the most exciting retail brands in the world.

Register today so you don’t miss out. Use my coupon code FromThePublisher to save 25% on your ticket. See you there!

—Jacob Donnelly, publisher of Morning Brew