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Inflation is affecting how consumers shop and cook, survey

Numbers Game: The numbers you need to know.
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Inflation has exacerbated an issue that already affected many Americans: food insecurity.

Rather than shopping at one grocery store or supermarket, consumers are shopping around, according to new data from Attest. A survey found that 40% of Americans shop for groceries once a week, while 29% go two to three times a week.

  • Two-thirds of Americans (67%) shop at two to three stores for groceries, as opposed to 27% who shop at one.

A plurality of Americans (39%) eat out one to three times a month, and 22.8% do so less than once a month, while only 13% say they can afford to eat out three to seven days a week.

  • “[Food and beverage] brands and retailers must continue to adapt to real consumer needs imposed by macroeconomic conditions,” Attest founder and CEO Jeremy King said in a statement. “It’s likely that the outlook will remain challenging for months to come, with the certainty that F&B consumption is in a state of transition and the possibility that some of these new consumer behaviors will become permanent.”

Meanwhile, how consumers cook their meals is evolving as prices continue to rise. Although the microwave is the most common appliance found in homes at 85%, 58% said they also have an air fryer.

  • Attest also found that cookbooks are “virtually dead,” with only 11% of those surveyed saying they use them to find recipes. That inspiration has shifted to websites and applications (36%) and social media (28%); friends and family still clock in at 21%
Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.