Most promotional content surrounding movie releases now seems trivial in comparison to this summer’s Barbie-Oppenheimer-pocalypse, but Wonka is set to drop on Friday. One of the events Warner Bros. is putting on for the film is an activation at the Yorkdale Mall in Toronto. Let’s jump into everything else going on this week.
In events: Salesforce’s world tour is making its last stop of the year in New York City at the Javits Center on Thursday. Other stops on the tour included Dusseldorf, Tokyo, and Atlanta, where attendees met to discover the newest products and technology affecting their respective industries, including AI, which will be the focus on Thursday.
- There will be nine sessions focused specifically on retail that will explore how generative AI is changing the retail landscape, and a workshop on “how to design customer journeys that deliver impact.”
In earnings: Costco is set to report earnings Thursday, and recent analysis of its stock performance shows that the company is on a bit of a hot streak. In its two most recent earnings reports, Costco topped expectations. Last quarter, customers spent on groceries but less so on discretionary and big ticket items. However, as CNBC noted, what’s really boosting Costco’s numbers are its memberships.
- By the end of Q4, Costco increased paid executive memberships by 981,000 from the previous quarter.
- However, unlike the famous hot dog combo deal, “Costco plans to raise its membership rates, but it will not commit to an exact timetable," according to The Street.
In openings: It’s not often we cover soccer retail, but French team Paris Saint-Germain is making a splash ahead of the holidays. On Friday, the football club is relocating to a new Fifth Avenue space in NYC with the help of retail partners Fanatics and Lids.
- The store will carry team merchandise, collectibles, and exclusive products found only at this location. Plus, it’ll house a customization station.
- The prior location, which opened in March 2022, was also located along Fifth Avenue but was smaller, at 4,400 square feet. The new 5,200-square-foot space is the team’s largest in the world.
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